# Inclusive Baby Hair Care Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies By Laura McQuarrie | Published 2023-09-06 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/proudly-hair-care-collection References: [essence](https://www.essence.com/hair/proudly-baby-products/) & [proudly](https://www.proudly.com/collections/shop-all) Affordable baby care brand [PROUDLY](https://www.trendhunter.com/trends/proudly-1), founded by Gabrielle Union and Dwayne Wade, got its start in 2022 with a focus on supporting the needs of Black and brown babies, and in 2023, the brand is venturing into a new category. The second major collection from the brand introduces hair care for babies with ingredients that are especially nourishing for Black and brown curls. “We think our kids deserve better than a 3-and-1 option,” Union told [ESSENCE](https://www.trendhunter.com/trends/desert-essence-for-kids). While there are many hair care products for kids that serve as shampoos, conditioners and stylers, the one-size-fits-all approach fails to consider the unique needs of [textured hair](https://www.trendhunter.com/trends/texture-inclusive-haircare). The new line includes the essentials: a detangler, a pair of moisturizing conditioners (one for looser curls and a heavy conditioner for tighter coils) and a softening shampoo. These products feature ingredients like shea, rice bran, mango butter and marshmallow root that are as clean and simple as they are safe and nourishing. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 47% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Baby Hair Care:** Creating hair care products that cater to the unique needs of Black and brown babies, offering nourishing ingredients for textured hair. - **Affordable Baby Care:** Developing affordable baby care products that prioritize the needs of Black and brown babies, providing accessible options for parents. - **Specialized Hair Care for Babies:** Introducing a new category of hair care products specifically designed for babies, addressing the diversity of hair types and textures. ### Sectors Adopting This - **Baby Care Products:** Expanding the baby care industry with hair care products that cater to the needs of Black and brown babies, offering safe and nourishing options for parents. - **Ethnic Hair Care:** Advancing the ethnic hair care industry by developing specialized products for babies, promoting inclusivity and diversity in the market. - **Celebrity-founded Brands:** Supporting the growth of celebrity-founded brands that aim to address the unique needs of underrepresented communities, fostering innovation and inclusivity. ## Related on Trend Hunter - [Celeb-Designed Baby Care Lines](https://www.trendhunter.com/trends/proudly-1.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Black-Owned Curl Brands](https://www.trendhunter.com/trends/soft-curl-defining-mousse.md) - [Celebrity-Headed Haircare Lines](https://www.trendhunter.com/trends/ccred.md) - [Science-Backed Haircare Lines](https://www.trendhunter.com/trends/watch-sea.md)