# Celeb-Designed Baby Care Lines Target Will Now Be Selling PROUDLY's Expansive Baby Care Line By Niko Pajkovic | Published 2022-09-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/proudly-1 References: [businesswire](https://www.businesswire.com/news/home/20220913005469/en/Gabrielle-Union-and-Dwyane-Wade-Bring-PROUDLY-Baby-Care-Line-to-Target) & [proudly](https://www.proudly.com/)  [PROUDLY](https://www.trendhunter.com/trends/proudly-hair-care-collection), a baby care brand founded by celebrity couple Gabrielle Union and Dwyane Wade has announced a major new partnership with retail giant Target. The new collaboration will see Target distribute PROUDLY's baby body and bum care line nationwide as well through [Target.com](https://www.trendhunter.com/trends/anya-expands). Products being launched at Target will include PROUDLY's 'Soft & Absorbent Diaper Boxes,' 'Gentle Touch Baby Wipes,' 'Soothing Diaper Cream,' 'Gentle Baby Wash,' 'Hydrating Baby Lotion', 'Nourishing Oil,' and more. “Through our partnership with Target, PROUDLY products will now be widely available to more communities, parents and caretakers. We are so grateful to be partnering with Target who is aligned with our mission to embrace and celebrate babies of color," said Gabrielle Union and Dwyane Wade. Image Credit: Proudly ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 35% | Activity: 32% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Key Themes Behind This Trend - **Celeb-designed Baby Care Lines:** Celebrities creating and endorsing their own baby care lines is a growing trend, opening opportunities for collaboration with major retailers like Target. - **Expanding Inclusive Baby Care Products:** The expansion of inclusive baby care products, such as those designed for babies of color, is a growing trend, creating opportunities for new product development and marketing strategies. - **Online Distribution of Baby Care Products:** The online distribution of baby care products is a growing trend, opening opportunities for startups and established brands to enter the market on a national scale through partnerships with major retailers like Target. ### Where This Applies - **Retail Industry:** Retailers like Target can collaborate with celebrity-created baby care lines to offer exclusive products, attracting and retaining customers through unique offerings. - **Baby Care Industry:** The baby care industry can expand their product lines to be more inclusive, catering to babies of all skin types and opening new markets for growth. - **E-commerce Industry:** The e-commerce industry can take advantage of the growing trend of online distribution of baby care products, creating new opportunities for startups to enter the market and established players to expand their reach. ## Related on Trend Hunter - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Low-Cost Private Label Diapers](https://www.trendhunter.com/trends/proudly-baby-products.md) - [Expansive Child Product Ranges](https://www.trendhunter.com/trends/target-baby-products.md) - [Postpartum Wellness Brand Expansions](https://www.trendhunter.com/trends/anya-expands.md) - [Celebrity Personal Care Brands](https://www.trendhunter.com/trends/papatui.md) - [Modern Infant Gear Lines](https://www.trendhunter.com/trends/infant-gear.md) - [Premium Baby Diapers](https://www.trendhunter.com/trends/hello-bello.md) - [Private Label Product Promotions](https://www.trendhunter.com/trends/game-day-promotion.md) - [Exclusive Retailer Baby Products](https://www.trendhunter.com/trends/hello-world-by-best-choice.md)