# Edgy British Urbanite Bloggers The Proudlock Style Blog Emulates Epitomized Chelsea-Cool By Alexandra Serrano | Published 2012-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/proudlock-style-blog References: [proudlockstyle](http://www.proudlockstyle.com/about) The Proudlock Style Blog showcases the eclectically urban attitude embodied by reality television star Oliver Proudlock. Oliver stars in the vastly popular British reality show Made In Chelsea, whose cast is known for its lavish lifestyles and impeccable sense of style. Proudlock has joined the ranks of fashion blogger as the menswear counterpart of his co-star [Rosie Fortescue](http://www.trendhunter.com/trends/rosie-fortescue). His style is a mix of urban layering with a standout originality that has earned him praise and deemed him a resident style confidant. The prominent high-and-low fashion mix entices those seeking to emulate vanguard British style. Proudlock Style showcases [novel street-style inspiration](https://www.trendhunter.com/trends/day-3-capsule-2) for the style-savvy gentleman. Perhaps the most striking feature of Proudlock's style is his ability to incorporate kitschy pieces, such as crucifix earrings, to create looks that define urban-cool. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Urban Layering:** Disruptive innovation opportunity: Develop new fashion techniques and technologies that allow for unique and creative urban layering styles. - **Original Street Style:** Disruptive innovation opportunity: Create a platform or fashion brand that celebrates and showcases original street style, inspiring and influencing the fashion choices of individuals. - **Kitschy Fashion:** Disruptive innovation opportunity: Design and produce trendy accessories and clothing items that incorporate kitschy elements, appealing to those who want to stand out with unique fashion choices. ### Where This Applies - **Fashion Blogging:** Disruptive innovation opportunity: Develop new formats or platforms for fashion blogging that allow for more interactive and immersive experiences, making it easier for bloggers to share their personal style and engage with their audience. - **Men's Fashion:** Disruptive innovation opportunity: Create inclusive and diverse men's fashion brands that challenge traditional notions of masculinity and offer a wider range of styles and fashion options for men. - **Accessory Design:** Disruptive innovation opportunity: Explore and incorporate unconventional materials and designs into accessory production, offering unique and unexpected options for individuals looking to express their creativity through fashion. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Tech Enthusiast Clothing Lines](https://www.trendhunter.com/trends/tech-enthusiast.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rugged Stylish Utility Boots](https://www.trendhunter.com/trends/olly-shinder.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md)