# Stark Lightning Printed Sneakers Reebok's Iconic instapump Fury Arrives in Proud Pink By Amy Duong | Published 2020-08-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proud-pink References: [hypebeast](https://hypebeast.com/2020/8/reebok-instapump-fury-proud-pink-lightning-fv1577-release-info) & [sneakersnstuff](https://www.sneakersnstuff.com/en/product/44034/reebok-instapump-fury-og) Sportswear brand [Reebok](https://www.trendhunter.com/trends/instapump-fury-3) introduces the latest tonal iteration of the iconic [Instapump](https://www.trendhunter.com/trends/noir-kei) Fury sneaker model in a colorway entitled 'Proud Pink.' The silhouette originally launched back in 1994 and has seen a variety of updates throughout the years. The newest features white-hot lightning prints that are seen throughout the upper in a bold application accompanied by graphic details. The heel starts off with a grounded hue of black before it is adorned with stark contrasts at the midfoot and toe box area due to the astral print. The top features a purple background that swirls together alongside lightning bolts and tornado detailing. Rounding out the sneakers are DMX cushioning at the heel to ensure comfort. Image Credit: sneakersnstuff ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 30% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Lightning Printed Sneakers:** Opportunity for custom sneaker designs featuring bold and graphic lightning prints. - **Colorful Silhouette Updates:** Opportunity for sneaker brands to update classic models with vibrant and eye-catching colorways. - **DMX Cushioning Technology:** Opportunity for sports footwear companies to incorporate DMX cushioning technology for enhanced comfort and performance. ### Sectors Adopting This - **Sportswear:** Opportunity for sportswear brands to release innovative and striking sneaker designs. - **Footwear:** Opportunity for footwear companies to explore unique color combinations and graphic prints on sneakers. - **Technology:** Opportunity for technology companies to collaborate with sportswear brands and develop advanced cushioning technologies for sneakers. ## Related on Trend Hunter - [Dramatically Designed Chunky Sneakers](https://www.trendhunter.com/trends/noir-kei.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Textural Stitched Sneakers](https://www.trendhunter.com/trends/instapump-fury-94.md) - [Anime-Inspired Bold Sneakers](https://www.trendhunter.com/trends/gundam-x-strictg.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Pink Tonal Basketball Sneakers](https://www.trendhunter.com/trends/i-promise-colorway.md) - [Exhibition-Only Sneakers](https://www.trendhunter.com/trends/atmos-x-ghost-in-the-shell-x-reebok.md) - [Colorful Women's Basketball Sneakers](https://www.trendhunter.com/trends/womens-basketball-sneakers.md)