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# Sophisticated Event Venues
The Proud Galleries Event Space is Multi-Functional

By Vasiliki Marapas | Published 2014-09-04 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/proud-galleries
References: [dezeen](http://www.dezeen.com/2014/08/30/proud-archivist-studio-tilt-cafe-cultural-venue-coffee-house-london/) & [studiotilt](http://studiotilt.com/)

London-based [Studio Tilt](https://www.trendhunter.com/trends/william-vale-hotel) was inspired by 18th-century coffee houses when designing this event space for Proud Galleries. Located along London's [Haggerston Basin](https://www.trendhunter.com/trends/canal-restaurant), the space has a beautiful view of the Regent's Canal.

The most important aspect of the design is its flexibility; the space has to be many things at once, including a [restaurant, bar, cafe, library and gallery](https://www.trendhunter.com/trends/spaced-agency). The architects made sure to use "effective programming of events and clear synergies across spatial zones," in order to achieve this objective with the limited floor space they had.

The different territories of the space are demarcated by the use of specific materials, creating a spatial arrangement that prioritizes both privacy and openness. Double-height windows ensure the space is flooded with natural light.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 11% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Multi-functional Event Spaces:** Opportunity for event spaces that can be transformed for a variety of purposes while still maintaining an inviting atmosphere.
- **Flexibility in Design:** Opportunity to design spaces with effective programming that allows for clear synergies across spatial zones.
- **Spatial Arrangement Prioritizing Privacy and Openness:** Opportunity for spaces that create different territories through specific materials without sacrificing natural light sources.

### Who This Affects Most

- **Hospitality Industry:** Opportunity for hotels, restaurants, and event spaces to create multi-functional spaces for guests.
- **Interior Design Industry:** Opportunity for interior designers to create flexible designs that prioritize spatial arrangements and natural light sources.
- **Event Planning Industry:** Opportunity for event planners to seek out venues that provide flexibility and privacy while still being welcoming and inviting.

## Related on Trend Hunter

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