# Plant-Based Beverage Packaging This Prototype PET Bottle from Suntory Group is Eco-Focused By Michael Hemsworth | Published 2021-12-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/prototype-pet-bottle References: [packagingeurope](https://packagingeurope.com/suntory-to-introduce-100-plant-based-pet-bottle-prototypes/) & [suntory](https://www.suntory.com/)  This prototype PET bottle has been shown off by the [Suntory Group](https://www.trendhunter.com/trends/sustainable-pet-bottle) as a [new packaging solution](https://www.trendhunter.com/trends/vetroplas-1) that was developed in partnership with Annelotech over the past decade. The packaging utilizes [plant-based paraxylene](https://www.trendhunter.com/trends/verigreen-plus) that is converted into terephthalic acid (PTA) that is traditionally used to make up 70% of the material composition for PET. This is combined with Annelotech’s mono ethylene glycol (MEG) that's plant-based as well that has been sourced from molasses. President and CEO of Annelotechm spoke on the prototype PET bottle saying, "The competitive advantage of Anellotech’s Bio-TCat generated paraxylene is its process efficiency (it uses a single-step thermal catalytic process by going directly from biomass to aromatics: benzene, toluene and xylene), as well as the opportunity it creates for a significant reduction in greenhouse gas emissions as compared to its identical fossil-derived paraxylene in the manufacture of PET especially as it generates required process energy from the biomass feedstock itself.” ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Packaging:** Companies that develop packaging solutions using plant-based materials are disrupting the traditional fossil-derived packaging industry. - **Greenhouse Gas Reduction:** Innovative companies using plant-based materials in their packaging solutions that can significantly reduce greenhouse gas emissions, represent a disruptive innovation in the packaging industry. - **Single-step Thermal Catalytic Process:** Companies that use a single-step thermal catalytic process to go from biomass to aromatics represent a disruptive innovation in the production of packaging materials. ### Where This Applies - **Packaging:** Companies developing plant-based packaging materials that are sustainable and environmentally friendly are disrupting the traditional packaging industry. - **Beverage:** Companies in the beverage industry that use plant-based packaging materials can differentiate themselves from their competitors, in terms of sustainability, by being environmentally conscious. - **Biotechnology:** Innovative companies that use bio-technology in the production of packaging materials, such as Annelotech, represent a disruptive innovation in the field of packaging solutions. ## Related on Trend Hunter - [Plant-Based Plastic Bottles](https://www.trendhunter.com/trends/sustainable-pet-bottle.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Dry-Molded Fiber Bottle Packaging](https://www.trendhunter.com/trends/avantium-and-bottle-collective.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Plant-Based Packaging Agreements](https://www.trendhunter.com/trends/avantium.md) - [Liquid Dairy Product Packaging](https://www.trendhunter.com/trends/sidel-pet-bottle.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md)