# Emoji Protest Signs Pentagram Delivers Messages Without Words at the People's Climate March By Laura McQuarrie | Published 2015-04-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/protest-signs References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/advertising/pentagram-designs-placards-made-emojis/) & [new.pentagram](http://new.pentagram.com/2015/03/earthmojis/) [Protest signs](https://www.trendhunter.com/trends/pocket-protests) can be witty, but wordy and the chants that groups shout out can be sometimes hard to hear if you don't know what the people are protesting for. In order to make the messages more clear and easier to understand, [Pentagram](https://www.trendhunter.com/trends/corporate-identity) developed Earthmoji for the People's Climate March in London. The colorful protest signs were simplified to three emojis, such as the face of a panda, an hour glass and a skull, bringing awareness to the extinction of the beloved bear species. Other issues communicated through these powerful [emoji signs](https://www.trendhunter.com/trends/emojitalk) included bicycling, deforestation and recycling. Although the messages may be a little abstract, at least they are attention-grabbing enough to get people to start asking questions on these topics. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Emojis in Protest Signs:** Using emojis in protest signs simplifies messages and makes them more attention-grabbing. - **Symbolic Communication in Activism:** Using symbols instead of words allows for clearer and more impactful activism messages. - **Abstract Messaging in Protests:** Abstract messages in protests spark curiosity and prompt conversations. ### Sectors Adopting This - **Advertising:** Advertising agencies can explore using emojis to create impactful campaigns. - **Activism:** Activist organizations can utilize symbols to convey messages effectively during protests. - **Graphic Design:** Graphic designers can experiment with abstract messaging using symbols and emojis. ## Related on Trend Hunter - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Universal Icon Exhibitions](https://www.trendhunter.com/trends/pictograms-iconic-japanese-designs.md) - [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md) - [Condiment Emoji Petitions](https://www.trendhunter.com/trends/saucemoji.md) - [Emoji Asset Hubs](https://www.trendhunter.com/trends/emoji-saga.md) - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md) - [Tactile Braille Emoticons](https://www.trendhunter.com/trends/braille-emoticons.md) - [Interactive Emoji Grids](https://www.trendhunter.com/trends/one-million-emojis.md) - [Thinking Emoji Guides](https://www.trendhunter.com/trends/thinking-emoji.md)