# Meat-Free Foodservice Crumbles Proterra Plant-Based Crumbles are Ready to Serve in Minutes By Michael Hemsworth | Published 2022-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/proterra-plantbased-crumbles References: [preparedfoods](https://www.preparedfoods.com/articles/127359-mgp-develops-new-proterra-plant-based-crumbles-for-foodservice-industry) & [proterraproteins](http://www.proterraproteins.com/)  The Proterra Plant-Based Crumbles have been developed by MGP Ingredients Inc. as a solution for the foodservice industry to offer a versatile, [meat-free food option](https://www.trendhunter.com/trends/novameat-plantbased-proteins). The products maintain an international cuisine-inspired flavor profile with Savory Barbacoa and Zesty Chimichurri being the first flavors with additional options under development. The product can be used in a number of different ways to create flavorful dishes at anytime of day. MGP Vice President of [Ingredient Solutions Sales](https://www.trendhunter.com/trends/chipotle-ingredient-quest) and R&D Michael Buttshaw commented on the new Proterra Plant-Based Crumbles saying, "Demand is exploding for alternatives to meat proteins. The challenge is to create [plant-based alternatives](https://www.trendhunter.com/trends/beyond-ground) that taste good and have a texture and mouthfeel similar to meat. Proterra delivers on both." Image Credit: MGP Ingredients Inc. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 41% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Alternatives:** Proterra Plant-Based Crumbles are meeting increasing demand for meat-free proteins in the foodservice industry, offering a disruptive innovation opportunity for manufacturers to develop similar products. - **International Flavor Profiles:** Proterra Plant-Based Crumbles' international cuisine-inspired flavor profiles present a disruptive innovation opportunity for foodservice professionals to incorporate these unique flavors into their menus. - **Versatile Product Applications:** Proterra Plant-Based Crumbles' flexibility in their product applications presents a disruptive innovation opportunity for foodservice manufacturers to create new dishes and find new customers by incorporating these crumbles into their menus in different ways. ### Sectors Adopting This - **Food Manufacturing:** Proterra Plant-Based Crumbles present a disruptive innovation opportunity for food manufacturers to create similar products that cater to the increasing market demand for meat-free proteins. - **Foodservice:** Proterra Plant-Based Crumbles present a disruptive innovation opportunity for foodservice professionals to offer new and unique dishes with international flavor profiles and plant-based protein options. - **Health and Wellness:** Proterra Plant-Based Crumbles present a disruptive innovation opportunity for health and wellness-oriented businesses to cater to their customers' dietary needs and preferences with meat-free protein options. ## Related on Trend Hunter - [Heart-Healthy Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-crumbles.md) - [Soy-Based Chorizo Crumbles](https://www.trendhunter.com/trends/imagic-plantbased-chorizo-crumbles.md) - [Health-Certified Plant-Based Crumbles](https://www.trendhunter.com/trends/beyond-beef-crumbles.md) - [Plant-Based Protein Crumbles](https://www.trendhunter.com/trends/plant-based-protein-crumbles.md) - [Plant-Based Foodservice Divisions](https://www.trendhunter.com/trends/quornpro.md) - [Plant-Based Bacon Crumbles](https://www.trendhunter.com/trends/crumbled-bacon-toppings.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Plant-Based Meat Texture Solutions](https://www.trendhunter.com/trends/novozymes-vertera-probite.md) - [Pre-Seasoned Plant-Based Meats](https://www.trendhunter.com/trends/impossible-meal-makers.md)