# Protein-Boosted Beverage Syrups EVERY Created a Game-Changing Way to Enhance Drinks with Protein By Laura McQuarrie | Published 2025-03-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/proteinboosted-beverage-syrup References: [businesswire](https://www.businesswire.com/news/home/20250327550328/en/Sip-Savor-and-Power-Up-Earthbar-and-EVERY-Launch-Protein-Packed-Lattes-Across-California) & [EVERY](http://www.EVERY.com/)  Earthbar teamed up with The [EVERY Company](https://www.trendhunter.com/trends/the-every-company) to introduce two limited-edition drinks, [Protein Mocha Latte](https://www.trendhunter.com/trends/protein-peppermint-mocha) and Protein Matcha Latte, with EVERY’s game-changing protein-boosted beverage syrup featuring EVERY OvoBoost—a highly soluble, highly digestible egg white protein. “The ability to add protein to [coffee and tea beverages](https://www.trendhunter.com/trends/protein-lattes-1) without the grittiness or chalkiness that typically comes with protein drinks has been one of the toughest challenges for the industry,” said Arturo Elizondo, CEO and Co-Founder of EVERY, “With OvoBoost, we’ve created a game-changing ‘Protein Pump’ that allows for easy protein boosting in almost any kind of drink." With the protein-boosted beverage syrup, EVERY is changing the way protein is added to everything from black coffee and carbonated soft drinks to tea and even water. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 64% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Enhancement:** The integration of highly digestible egg white protein syrups into everyday beverages like coffee and tea represents a shift towards functional beverage enhancement without compromising taste or texture. - **Protein-enriched Drink Innovations:** The demand for protein-enriched drinks is being transformed by innovations that prevent the traditional grittiness associated with protein additions, paving the way for smoother, more appealing products. - **Non-dairy Protein Solutions:** With EVERY's OvoBoost offering a non-dairy protein alternative, there's a growing trend towards diversifying protein sources in beverages beyond traditional plant-based or whey options. ### Industries Being Reshaped - **Beverage Industry:** In the competitive landscape of the beverage industry, protein-boosted syrups like OvoBoost offer potential for new product lines that cater to health-conscious consumers seeking on-the-go nutrition. - **Nutritional Supplements:** Evolving consumer preferences for functional nutritional additives drive innovation in the nutritional supplements industry, expanding the range of products that can accommodate seamless protein integration. - **Food Technology:** Advancements in food technology, exemplified by EVERY's new protein syrup, are enabling breakthroughs that allow for the enhancement of everyday consumables without altering their core appeal. ## Related on Trend Hunter - [Protein-Rich Drink Powders](https://www.trendhunter.com/trends/the-every-company.md) - [Protein Latte Mixes](https://www.trendhunter.com/trends/protein-latte-mix.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Functional Protein-Packed Beverages](https://www.trendhunter.com/trends/rebbl-2.md) - [Alternative Egg Protein Partnerships](https://www.trendhunter.com/trends/the-vegetarian-butcher-egg.md) - [Animal-Free Egg Whites](https://www.trendhunter.com/trends/every-clearegg.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Protein-Enhanced Coffee Blends](https://www.trendhunter.com/trends/the-roasted-purpose.md)