# Plant-Based Protein Water Protein2O's Beverages are Enriched with Pea Protein Isolate By Laura McQuarrie | Published 2020-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein2o References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4142-plant-protein-blends-driving-beverage-innovation) & [drinkprotein2o](https://www.drinkprotein2o.com/) [Protein2O](https://www.trendhunter.com/trends/protein2o-lemon-lime) is known for creating [clear water beverages](https://www.trendhunter.com/trends/clear-protein) that are enhanced with whey protein and the brand is now introducing its first-ever plant-based protein water. Developing these new products was a particular challenge, especially related to solubility and opacity, and the refreshing beverages enriched with proprietary pea protein isolate are packaged in tall 11-ounce cans. The plant-based protein water products are offered in unique flavors like Lemongrass Chamomile, Blackberry Basil and Key Lime Coconut, each of which shares 15 grams of plant-powered protein. The light and non-carbonated beverages offer an alternative way for people to enjoy a protein beverage in the form of something other than a shake or a smoothie. Image Credit: Protein2O ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Water:** Creating clear water beverages enriched with plant-based protein offers a disruptive innovation opportunity in the protein beverage market. - **Unique Flavor Combinations:** Developing plant-based protein water products in unique flavors like Lemongrass Chamomile, Blackberry Basil, and Key Lime Coconut can disrupt the traditional protein beverage industry. - **Non-carbonated Protein Beverages:** Introducing light and non-carbonated plant-based protein water as an alternative to shakes and smoothies presents a disruptive innovation opportunity. ### Sectors Adopting This - **Beverage:** The beverage industry can benefit from the development of plant-based protein water products with unique flavors and packaging. - **Health and Wellness:** The health and wellness industry can incorporate plant-based protein water as a nutritious and convenient option for consumers looking for alternative protein sources. - **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can capitalize on the trend of non-carbonated plant-based protein beverages as a refreshing and protein-rich option for active individuals. ## Related on Trend Hunter - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Crystal-Clear Citrus Protein Drinks](https://www.trendhunter.com/trends/protein2o-lemon-lime.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Vegan-Friendly Protein Waters](https://www.trendhunter.com/trends/vegan-protein-waters.md) - [Ready-to-Drink Protein Waters](https://www.trendhunter.com/trends/forall-water-protein.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Functional Protein Fiber Refreshments](https://www.trendhunter.com/trends/beyond-immerse.md) - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md)