# Protein Water Beverages For Goodness Shake's Water is Packed with 20 Grams of Protein By Laura McQuarrie | Published 2016-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-water References: [trndmonitor](https://trndmonitor.com/drink-spotlight-for-goodness-shakes-protein-water/) & [forgoodnessshakes](http://www.forgoodnessshakes.com/protein-water/) Beverages that are used to deliver protein are typically aimed at a very specific type of consumer—but For Goodness Shakes' new Protein Water appeals to more than just people who are invested in personal fitness. The low-calorie Protein Water beverages in Blackcurrant and Orange & Mango flavors are loaded with 20 grams of protein from Whey Protein Isolate, which is known as one of the most easily absorbed forms of protein available. Unlike many protein shakes, this one delivers a pure source of protein without any additional sugars or fats. These protein-rich beverages are best consumed a short time before a workout, although they could also be consumed throughout the day to support a balanced diet and a healthy lifestyle. Alongside its all-new assortment of hydrating Protein Water supplement beverages, For Goodness Shakes also introduced Protein Coconut Water drinks. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein Water Beverages:** For Goodness Shake's Protein Water appeals to a wider consumer base beyond fitness enthusiasts. - **Low-calorie Protein Beverages:** For Goodness Shake's Protein Water provides a pure source of protein without added sugars or fats. - **Protein Coconut Water Drinks:** For Goodness Shake's introduction of Protein Coconut Water offers a new way to hydrate while consuming protein. ### Who This Affects Most - **Fitness and Health:** The fitness and health industry can harness the opportunity to market protein water beverages to a broader range of consumers. - **Beverage:** The beverage industry can explore the potential of low-calorie protein beverages to cater to health-conscious individuals seeking protein-rich options. - **Sports Nutrition:** The sports nutrition industry can tap into the demand for protein coconut water drinks as a source of hydration and protein for athletes. ## Related on Trend Hunter - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Fruit-Forward Protein Refreshments](https://www.trendhunter.com/trends/myprotein-clear-whey-protein-drink.md) - [Whey Protein Waters](https://www.trendhunter.com/trends/whey-protein-water.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Refreshing Canned Protein Beverages](https://www.trendhunter.com/trends/clear-protein-water.md) - [High-Protein Sodas](https://www.trendhunter.com/trends/nxtup-high-protein-soda.md) - [Collagen-Packed Protein Shakes](https://www.trendhunter.com/trends/collagen-protein-shake.md)