# Crispy Protein Wafers Optimum Nutrition's Protein Wafers are Filled with Protein-Enhanced Creme By Laura McQuarrie | Published 2019-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-wafers References: [prnewswire](https://www.prnewswire.com/news-releases/optimum-nutrition-introduces-sweet-crispy-protein-wafers-in-four-indulgent-flavors-300848291.html) & [optimumnutrition](https://www.optimumnutrition.com/en-us/categories/latest) Optimum Nutrition is adding to its line of on-the-go, protein-packed snacks with [crispy ON Protein Wafers](https://www.trendhunter.com/trends/protein-crunchy-bar). The [nostalgic, texture-rich wafer snacks](https://www.trendhunter.com/trends/snack-size-wafers) are offered in four flavors—Vanilla Crème, Chocolate Crème, Raspberry Chocolate Crème and Mocha Crème—that are filled with protein-enhanced crème that promise to satisfy those with a desire to satisfy a sweet tooth. The ON Protein Wafers are modeled after a classic childhood treat and share 15 grams of protein with just six grams of sugar and between 190 to 210 calories. These new grab-and-go protein snacks with a sweet center were created to bridge the gap between convenience and nutrition, helping to remind people that "Indulgence, convenience and nutrition do not have to be mutually exclusive." ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-packed Snacks:** The rise in demand for convenience and nutrition in snacking presents an opportunity for companies to create protein-enhanced products like ON Protein Wafers. - **Nostalgic Foods:** Companies can capitalize on consumers' desire for nostalgia by reimagining classic childhood treats with a healthier twist, as seen with ON Protein Wafers. - **Hybrid Flavors:** The popularity of flavor combinations allows for innovation in developing hybrid flavors, as seen with the unique offerings of ON Protein Wafers such as Raspberry Chocolate Crème. ### Where This Applies - **Snack Foods:** Companies in the snack foods industry can develop protein-packed snacks to meet consumer demands for convenience and nutrition, as seen with the success of ON Protein Wafers. - **Sports Nutrition:** The sports nutrition industry can incorporate on-the-go, protein-packed snacks like ON Protein Wafers into their product offerings to appeal to active individuals looking for convenient sources of protein. - **Confectionery:** Companies in the confectionery industry can develop hybrid sweet flavors like those found in ON Protein Wafers, while meeting the demands of consumers who seek indulgence without compromising on nutrition. ## Related on Trend Hunter - [Wafer Protein Bars](https://www.trendhunter.com/trends/wafer-protein.md) - [Protein-Packed Wafer Snack Bars](https://www.trendhunter.com/trends/lenny-larrys-dipd-wafer-bar.md) - [Flavor-Driven Athletic Supplements](https://www.trendhunter.com/trends/optimum-nutrition-products.md) - [Energy-Replenishing Whey Proteins](https://www.trendhunter.com/trends/optimum-nutrition.md) - [Protein-Rich Oat Flapjack Snacks](https://www.trendhunter.com/trends/warrior-raw-cookies-cream-flapjack.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md) - [Vanilla Cookie-Flavored Protein Bars](https://www.trendhunter.com/trends/grenade-oreo-white-protein-bar.md) - [Bite-Sized Protein Chocolates](https://www.trendhunter.com/trends/nomnoms.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md)