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# Protein Vitamin Waters
Barracudos' Products Hydrate, Fight Fatigue and Aid With Muscle Recovery

By Natalia Goloskokova | Published 2017-05-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/protein-vitamin-water
References: [bevnet](https://www.bevnet.com/news/2017/barracudos-launch-wellbeing-drinks-international-food-drink-events) & [barracudos](http://www.barracudos.com/)

Barracudos' range of [protein vitamin waters](https://www.trendhunter.com/trends/boost-water) will appeal to consumers pursuing an active lifestyle, while still valuing great taste without the calories.

Barracudos Waters come in three flavors: Coconut & Pineapple, Mango & Peach, Raspberry & Pomegranate. They are refreshing, giving one's body the required hydration needed in a day. The healthy beverages will also fight fatigue and will aid with muscle recovery.

Each bottle is packed with 10 grams of [whey protein](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of), has only 45 calories and is free from anything that can weigh one's body down. Baraccudos' drinks also contain an energizing complex of B vitamins. These full-flavored beverages blend nutritious ingredients with great taste, and are a healthy alternative to [classic energy drinks](https://www.trendhunter.com/trends/clear-protein-energy). Additionally, the products are a delicious substitute to traditional protein mixes, and shakes.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 30% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Protein Vitamin Waters:** Opportunity: Develop innovative flavors and formulations for protein vitamin waters that hydrate, fight fatigue, and aid with muscle recovery.
- **Healthy Beverages:** Opportunity: Create nutritious and flavorful alternatives to traditional energy drinks that provide hydration while being low in calories.
- **Alternative Protein Products:** Opportunity: Explore new ways to incorporate protein into beverages, offering consumers a convenient and delicious substitute to traditional protein mixes and shakes.

### Industries Being Reshaped

- **Beverage Industry:** Opportunity: Capitalize on the growing demand for healthy and functional beverages by developing protein vitamin waters that cater to consumers pursuing an active lifestyle.
- **Health and Wellness Industry:** Opportunity: Tap into the health and wellness market by creating innovative and nutritious beverages that fight fatigue, aid with muscle recovery, and provide hydration.
- **Sports Nutrition Industry:** Opportunity: Address the needs of athletes and fitness enthusiasts by offering protein vitamin waters that combine functional ingredients with great taste, providing a convenient source of protein and hydration.

## Related on Trend Hunter

- [flavorful protein water lines](https://www.trendhunter.com/trends/protein-water-line.md)
- [Effervescent Protein-Enhanced Waters](https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water.md)
- [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md)
- [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md)
- [Whey Protein Waters](https://www.trendhunter.com/trends/whey-protein-water.md)
- [Fruity Protein Drinks](https://www.trendhunter.com/trends/lightly-carbonated-protein-drink.md)
- [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md)
- [Electrolyte-Rich Protein Waters](https://www.trendhunter.com/trends/pwr-lift-1.md)
- [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md)
