# Plant-Powered Protein Twists Eat Well's Protein Twists Come from the Inventor of Twisted Cheetos By Laura McQuarrie | Published 2021-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-twists References: [businesswire](https://www.businesswire.com/news/home/20211214005499/en) & [eatwellgroup](http://www.eatwellgroup.com)  Sapientia founder and President Dr. Eugenio Bortone (who invented [Twisted Cheetos](https://www.trendhunter.com/trends/twisted-alchemy-whole-foods-market)) created a new kind of plant-based snack in the form of protein twists. Under the [COOP](https://www.trendhunter.com/trends/mom-flies-the-coop) Pure Brand, these plant-powered snacks satisfy consumers' desire for healthier snacks with protein and nutritional benefits. The plant-based twisted curls are baked, not fried, and they offer more benefits than comparable corn-based snack products. These plant-based twisted curls are packed with protein and fiber, and at the same time they offer less fat and calories with a crispy, guilt-free texture. Sav Bellissimo, Head of Store Brands at FCL, says, "There is nothing in the category that has this much protein and fibre and still tastes like a regular salty snack and made locally here in Western Canada”. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Snacks:** There is a growing demand for plant-based protein snacks that provide nutritional benefits without compromising on taste or texture. - **Baked Snacks:** Consumers are looking for baked snack options that offer less fat and guilt-free indulgence. - **Healthier Alternative to Corn-based Snacks:** Plant-based snacks that offer more nutritional benefits than corn-based alternatives are becoming popular among health-conscious consumers. ### Where This Applies - **Plant-based Snacks:** The plant-based snack industry has the potential for growth as more consumers look for healthier snack options. - **Bakery Industry:** Bakery industries can capitalize on the trend towards baked snacks by offering a variety of healthy baked snack options - **Retail/private Label Industry:** Retailers and private label brands can offer plant-based snacks as part of their product lineup to cater to health-conscious consumers. ## Related on Trend Hunter - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [High-Protein Pea Chips](https://www.trendhunter.com/trends/origin-nutrition.md) - [Twisted Heirloom Corn Snacks](https://www.trendhunter.com/trends/pipcorn-twists.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md) - [Protein-Packed Cheesy Puffs](https://www.trendhunter.com/trends/cheesy-protein-puffs.md) - [Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/popped-crisps.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md)