# Protein Soft Serves ProPud Protein Soft Serve is Exclusively Available at Select 7-Eleven Stores By Laura McQuarrie | Published 2026-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-soft-serve References: [stack3d](https://www.stack3d.com/2026/05/propud-protein-soft-serve-with-toppings.html) & [propud](https://www.propud.com/en/soft-serve/propud-soft-serve/)  Soft serve has long been cast as a warm-weather indulgence that's all sweetness and cool relief but [ProPud](https://www.trendhunter.com/trends/pepsi-and-propud) is rewriting that story with Protein Soft Serve, proving that the refreshing treat can be just as nourishing as it is delicious. This smooth, creamy, no-added-sugar frozen treat is creamy in texture, lactose-free and a better-for-you alternative to classic soft serve, since ProPud Protein Soft Serve boasts nine grams of protein per pot and 110 calories. ProPud's Protein Soft Serve can only be found at select 7-Eleven stores. As the appetite for [high-protein everything](https://www.trendhunter.com/trends/frozen-one) continues to grow, consumers are seeking treats that do double duty, satisfying a craving while contributing to their daily protein goals. Whether it's a [pint fresh from the freezer aisle](https://www.trendhunter.com/trends/protein-pints-flavors) or a swirl of soft serve at a go-to spot, people want the full dessert experience without the trade-off. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 54% | Activity: 65% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein Indulgences:** A growing demand for treats that contribute meaningful protein intake while delivering dessert-like textures enables novel formulations that blend nutrition and pleasure. - **Better-for-you Convenience Treats:** Consumers increasingly expect on-the-go snacks to offer reduced sugar, lactose-free options and lower calories without compromising creamy or familiar dessert experiences. - **Retail-exclusive Product Launches:** Limited availability through specific store partnerships is redefining product discovery and driving trial by tying novelty food items to particular retail footprints. ### Who This Affects Most - **Convenience Retailing:** Store chains that host exclusive healthier indulgences can transform foot traffic patterns and in-store merchandising by positioning fresh-format protein treats as destination items. - **Frozen Dessert Manufacturing:** Producers capable of creating stable, high-protein, low-sugar soft-serve bases are poised to disrupt traditional ice cream categories through ingredient innovation and texture engineering. - **Food Ingredient and Protein Formulation:** Suppliers developing novel protein blends and stabilizers for creamy, scoopable applications could change supply chains by enabling mainstream production of nutritionally enhanced frozen desserts. ## Related on Trend Hunter - [Protein-Packed Bakery Ice Creams](https://www.trendhunter.com/trends/protein-pints-fudge-brownie.md) - [Protein Lava Cakes](https://www.trendhunter.com/trends/protein-lava-cakes.md) - [High-Protein Treat Mixes](https://www.trendhunter.com/trends/pluff-protein-ice-cream-mix.md) - [Fruit-Based Protein Popsicles](https://www.trendhunter.com/trends/protein-pops.md) - [Food Brand Partnerships](https://www.trendhunter.com/trends/food-brand-partnership.md) - [Horchata-Flavored Frozen Novelties](https://www.trendhunter.com/trends/dairyfree-ice-cream-sandwich.md) - [Protein Pistachio-Chocolate Ice Creams](https://www.trendhunter.com/trends/lohilo-pistachio-chocolate.md) - [Curried Protein Beverages](https://www.trendhunter.com/trends/coconut-chicken-curry-protein-drink.md) - [High-Protein Ice Cream Lines](https://www.trendhunter.com/trends/foothills-creamery-protein-ice-cream.md)