# Nutty Protein Snacks Peanut Butter and Chocolate Clusters by Cracker Jack'D Pack 7g of Protein By Laura McQuarrie | Published 2015-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-snacks References: [marketwatch](http://www.marketwatch.com/story/cracker-jackd-introduces-protein-powered-snack-mixes-to-answer-when-hunger-calls-2015-04-07) & [fritolay](http://www.fritolay.com/snacks/product-page/cracker-jackd/cracker-jackd-protein-double-chocolate-snack-mix) [PepsiCo's](https://www.trendhunter.com/trends/quaker-protein-peanut-butter) Cracker Jack'D brand just introduced two new protein snacks to satisfy consumers who are looking for a sweet way to fuel up. The two new protein mixes come in Peanut Butter Crunch and Double Chocolate flavors, featuring a blend of [coated nuts and crunchy granola clusters](https://www.trendhunter.com/trends/premier-protein-2). These energy-boosting snacks were developed to help consumers power through the day with a treat that provides seven grams of protein per each flavorful serving. Although the flavors and ingredients are what you might find in a protein-packed snack bar, these mixes offer a new way to enjoy these flavors and textures. Although many consumers find it a challenge to get enough protein, these new Cracker Jack'D products satisfy this need as a by-product of indulging in [peanut butter and chocolate snacks](https://www.trendhunter.com/trends/proteinpacked-chocolates). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Protein-packed Snacks:** There is a growing trend for snacks that offer a substantial amount of protein to help consumers fuel up. - **Coated Nuts and Crunchy Granola:** Snacks with coated nuts and crunchy granola clusters are becoming popular as they provide a satisfying texture and flavor. - **Innovative Flavors and Textures:** Consumers are looking for new and exciting flavors and textures in their protein snacks, which creates an opportunity for disruptive innovation. ### Industries Being Reshaped - **Protein Food and Snack:** The protein food and snack industry can capitalize on the demand for protein-packed snacks by developing innovative products that cater to consumers' needs. - **Nut and Granola:** The nut and granola industry can explore the trend of coated nuts and crunchy granola clusters to offer new and unique products in the market. - **Confectionery:** The confectionery industry can create disruptive innovations by incorporating innovative flavors and textures into their chocolate and peanut butter snacks. ## Related on Trend Hunter - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Crispy Protein Pretzels](https://www.trendhunter.com/trends/protein-pretzel.md) - [Savory Protein-Rich Nut Snacks](https://www.trendhunter.com/trends/protein-nut-crunch.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Protein-Packed Candy Bars](https://www.trendhunter.com/trends/snickers-hi-protein-bars.md) - [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md)