# High-Protein Snack Mixes The Protein Mix Has Nuts & Soybeans for the Fitness-Oriented Consumer By Laura McQuarrie | Published 2019-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-snack-mix References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/20/2019/us/products/view/product_id:38020/cat:43031) & [kluth](https://www.kluth.com/seiten/hauptseiten/7_neues/inhalt_historie92.html) Fit Food created a protein snack mix that combines various nuts and soybeans to deliver a convenient and natural source of protein for fitness-oriented consumers. The Protein Mix is packaged in a 150-gram pouch with a zipper closure and a chrome color that is said to be a nod to workout weights. Like many [flavorful nut mixes](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers), this product offers a combination of [roasted and unsalted soybeans](https://www.trendhunter.com/trends/biena-crispy-edamame), peanuts, almonds and walnuts, but the branding of the snack specifically calls out health-conscious consumers who are looking for an easy way to fuel their activities. As many consumers believe that their diets would be more well-rounded with added protein, these kinds of portable snacks with a focus on natural protein sources are becoming widely available. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Portable Protein Snacks:** Opportunity to create more portable snack options that provide a convenient source of protein for health-conscious consumers. - **Natural Protein Sources:** Disruptive innovation opportunity to develop new products that incorporate natural sources of protein, appealing to consumers seeking healthier options. - **Fitness-oriented Snack Market:** Emerging trend of snacks specifically designed for fitness-oriented consumers presents an opportunity for companies to launch targeted product lines. ### Sectors Adopting This - **Healthy Snack Industry:** Opportunity for companies in the healthy snack industry to develop new high-protein snack mixes that cater to the needs of health-conscious consumers. - **Sports Nutrition Industry:** Disruptive innovation opportunity for the sports nutrition industry to create snack options with natural protein sources that support active lifestyles. - **Fitness Food Market:** Emerging industry of fitness food provides a platform for companies to create protein snack mixes targeted at fitness-oriented consumers. ## Related on Trend Hunter - [Nutrient-Dense Snack Mixes](https://www.trendhunter.com/trends/second-nature-snacks-smart-mix.md) - [Crunchy Jerky Trail Mixes](https://www.trendhunter.com/trends/crunchy-jerky-trail-mixes.md) - [Customizable Protein Snacks](https://www.trendhunter.com/trends/keen-energy-bite-mixes.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Satisfying Protein Snack Products](https://www.trendhunter.com/trends/fulfil-nutrition.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/fitzels.md) - [Indian-Spiced Protein Snacks](https://www.trendhunter.com/trends/ritebite-max-protein.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md)