# Protein-Rich Plant-Based Milks The West Life Protein Smoothie Blends Come in Two Flavors By Michael Hemsworth | Published 2022-12-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-smoothie-blends References: [preparedfoods](https://www.preparedfoods.com/articles/127717-west-life-smoothie-line) & [sunopta](http://www.sunopta.com/)  The [West Life Protein](https://www.trendhunter.com/trends/vegan-lassi) Smoothie Blends are a series of plant-based milk alternatives perfect for use in your choice of recipes or even in place of conventional milk. The product features 16-grams of plant-based protein in every serving, and comes in two flavors including Chocolate and Plain. The product is crafted with a soy recipe that features complete plant-based protein to give it a nutritionally focused edge over the competition. The product comes in shelf-stable packaging, and is ready to be used in smoothies, cereals and much more. The West Life Protein Smoothie Blends has been launched at Whole Foods Market and [ShopRite](https://www.trendhunter.com/trends/frozen-protein-waffles) locations, while online shoppers can find it at both Amazon and [Walmart](https://www.trendhunter.com/trends/alta-dena-protein-milk). The soy milk product comes in 32-fluid-ounce cartons. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 62% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Milk Alternatives:** The nutritionally focused plant-based protein options disrupting the dairy industry. - **Shelf-stable Milk Alternatives:** The convenient and versatile shelf-stable milk alternatives catering to consumer demand for easy-to-use products. - **Online Grocery Shopping for Milk Alternatives:** The rise of e-commerce platforms for purchasing milk alternatives, making it convenient for consumers to access a range of options. ### Where This Applies - **Grocery Retail:** The opportunity for grocery retailers to offer a wider variety of plant-based protein milk alternatives to cater to changing consumer preferences. - **Food and Beverage:** The potential to disrupt the dairy industry and offer innovative plant-based milk alternatives in food and beverage products. - **E-commerce:** The potential for e-commerce platforms to offer a convenient and accessible way for consumers to purchase milk alternatives and explore new products. ## Related on Trend Hunter - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [High-Protein Almond Alt Milks](https://www.trendhunter.com/trends/silk-protein.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Simple Protein-Infused Soymilks](https://www.trendhunter.com/trends/simple-organic-soymilk.md) - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk.md)