# Fortified Cheese Slices Protein+ Slices are Enriched with Zinc, Selenium and Postbiotics By Laura McQuarrie | Published 2023-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-slices References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2023/10/anuga-2023-seven-observations-and-bunch.html)  Latterie Inalpi Protein+ was introduced at [Anuga](https://www.trendhunter.com/trends/ice-dream-bowls) [2023](https://www.trendhunter.com/trends/gran-vino-rosado) and these first-of-their-kind cheese slices are uniquely enhanced with zinc, selenium and postbiotics. Made with 100% Italian milk from a short and transparent supply chain, these [high-protein processed cheese slices](https://www.trendhunter.com/trends/high-protein-half-fat-cheddar) from Latterie Inalpi provide 25 grams of protein per 100 grams of product. "Protein+ slices are not just a food. They are a real ally for your daily well-being and your vitality," says Latterie Inalpi, " These slices are an invaluable source of nourishment, ideal for fitness lovers and for anyone who wants to nourish their body without sacrificing taste." In an era of increased health awareness, enriched foods and beverages have gained traction as consumers seek convenient ways to enhance their daily nutrition without much more hassle on their part. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 45% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Enriched Foods:** Enriched foods and beverages have gained traction as consumers seek convenient ways to enhance their daily nutrition without much more hassle on their part. - **High-protein Products:** The demand for high-protein products is on the rise as fitness enthusiasts and health-conscious individuals look for nourishing options that don't compromise on taste. - **Short and Transparent Supply Chain:** Latterie Inalpi's use of a short and transparent supply chain for their Protein+ slices highlights the growing consumer interest in knowing where their food comes from and how it is made. ### Where This Applies - **Food and Beverage:** The food and beverage industry has opportunities to develop and market enriched products that provide added nutritional benefits and convenience for consumers. - **Fitness and Health:** The fitness and health industry can tap into the demand for high-protein products by offering innovative and delicious options that cater to the needs of fitness enthusiasts and health-conscious individuals. - **Supply Chain Management:** The use of a short and transparent supply chain, as demonstrated by Latterie Inalpi, presents opportunities for the supply chain management industry to emphasize transparency and traceability in food production. ## Related on Trend Hunter - [Plant Protein Cheese Slices](https://www.trendhunter.com/trends/hard-cheese-slices.md) - [Protein-Rich Cheese Slice Alternatives](https://www.trendhunter.com/trends/plantbased-slices.md) - [Protein-Packed Cheese Bars](https://www.trendhunter.com/trends/protein-cheese-bar.md) - [Athlete-Targeted Dairy Products](https://www.trendhunter.com/trends/highprotein-dairy-products.md) - [High-Protein Cheeses](https://www.trendhunter.com/trends/high-protein-cheese.md) - [Protein-Driven Cheese Snacks](https://www.trendhunter.com/trends/protein-cheese-sticks.md) - [Snackable Protein Cheeses](https://www.trendhunter.com/trends/babybel-protein.md) - [High-Protein Reduced Fat Cheeses](https://www.trendhunter.com/trends/cathedral-city-high-protein.md) - [High-Protein Dairy Snacks](https://www.trendhunter.com/trends/danone-getpro.md)