# Protein-Packed Hair Rinses Not Your Mother's Protein Rinse Nourishes with Rice Water By Laura McQuarrie | Published 2022-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/protein-rinse References: [allure](https://www.allure.com/gallery/february-2022-new-hair-launches/) & [notyourmothers](https://notyourmothers.com/) Not Your Mother's Rice Water & Himalayan Moringa Superior Strength Protein Rinse is a fast-acting hair product that is useful for leaving hair feeling more vibrant, stronger and weightless. The rinse-out liquid works in a matter of minutes and it shares the numerous benefits of rice water to fortify strands. This protein-packed liquid hair rinse makes a quick and easy extension to an existing hair care routine and this [Not Your Mother's product](https://www.trendhunter.com/trends/not-your-mothers) imparts the benefits of other beneficial and clean additions that are ideal for coarse and textured hair. This [protein rinse](https://www.trendhunter.com/trends/instacure) is a nourishing hair treatment that is beneficial for delivering the [deep-conditioning properties of a mask](https://www.trendhunter.com/trends/repair-mask) yet it won't weigh down the hair. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 54% | Activity: 60% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Protein-rich Hair Care:** Hair care products with added protein for strength and nourishment. - **Fast-acting Hair Treatments:** Hair treatments that yield quick results without weighing the hair down. - **Rice Water Benefits:** Hair care products that leverage the benefits of rice water. ### Industries Being Reshaped - **Hair Care Industry:** Opportunity for hair care brands to develop protein-rich and faster-acting hair treatments. - **Organic and Clean Beauty Industry:** Opportunity for organic and clean beauty brands to leverage rice water benefits in hair care products. - **Beauty Supplements Industry:** Opportunity for beauty supplements brands to explore protein-rich hair care supplements. ## Related on Trend Hunter - [Solid Rice Water Haircare](https://www.trendhunter.com/trends/rice-water-shampoo-and-conditioner.md) - [Rice-Powered Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioner1.md) - [Leave-In Hair-Healing Treatments](https://www.trendhunter.com/trends/soy-protein-leave-in.md) - [Repairing Rice Shampoos](https://www.trendhunter.com/trends/briogeos-rich-rice-shampoo-concentrate.md) - [Soy Protein-Based Hair Boosters](https://www.trendhunter.com/trends/fierce-renewal-hair-booster.md) - [Volumizing Dry Shampoos](https://www.trendhunter.com/trends/volumizing-dry-shampoos.md) - [K-Beauty Hair-Restoring Masks](https://www.trendhunter.com/trends/elizavecca.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Bio-Fermented Hair Treatments](https://www.trendhunter.com/trends/the-rootist.md)