# Baked Whey Protein Snacks Optimum Nutrition's Protein Ridges are Coated in Savory Spices By Laura McQuarrie | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-ridges References: [prnewswire](https://www.prnewswire.com/news-releases/crunch-cravings-with-new-optimum-nutrition-protein-ridges-in-four-savory-flavors-300886390.html) & [optimumnutrition](https://www.optimumnutrition.com/en-us) From cake bites to cookie-like wafers, [Optimum Nutrition](https://www.trendhunter.com/trends/cinnamon-roll-protein-powder) makes a range of protein-packed products and it is now introducing its first-ever savory ready-to-eat protein snack with ON Protein Ridges. These snacks take the form of [crunchy baked whey protein squares](https://www.trendhunter.com/trends/pure-protein-popped-crisps) that fall somewhere between a chip and a cracker. The Protein Ridges are coated in [savory spices to create unique flavors](https://www.trendhunter.com/trends/two-snack-categories) like Sour Cream, BBQ, Honey Sriracha and Cheese. A single, one-bag serving of ON Protein Ridges provides 15 grams of whey protein, offering a convenient way for people to fuel up on the go without feeling guilty about their snack choice. These snacks nourish with just 170 calories and only a few grams of sugar, plus they help to satisfy demand within one of the fastest-growing functional snack categories. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Protein-packed Snacks:** Opportunity for more companies to create baked whey protein snacks with unique flavors and convenient servings for on-the-go consumption. - **Savory Protein Snacks:** Potential for the development of more savory ready-to-eat protein snacks that provide nourishment and satisfy the demand for functional snacks. - **Fast-growing Functional Snack Category:** Opportunity for companies to tap into the growing market of functional snacks by creating innovative and nutritious options like ON Protein Ridges. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore the creation of protein-packed snacks in unique savory flavors to meet the demand for functional snacking. - **Fitness and Nutrition:** The fitness and nutrition industry can capitalize on the trend of protein-packed snacks to provide convenient and healthy options for consumers on the go. - **Snack and Convenience Foods:** Snack and convenience food companies can seize the opportunity to develop innovative and guilt-free snacks like ON Protein Ridges to cater to the growing functional snack market. ## Related on Trend Hunter - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Indian-Spiced Protein Snacks](https://www.trendhunter.com/trends/ritebite-max-protein.md) - [Seasoned Puffed Cheese Snacks](https://www.trendhunter.com/trends/whisps-snack.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/popped-crisps.md) - [Wafer-Style Protein Bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md)