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# Crunchy Protein Puffs
Brass Roots Makes Flavorful Plant-Based Snacks with Sacha Inchi

By Laura McQuarrie | Published 2019-04-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/protein-puff
References: [nosh](https://www.nosh.com/news/2019/elevator-talk-brass-roots-makes-high-protein-puffs-with-a-mission) & [brassrootsfood](https://www.brassrootsfood.com/)

Brass Roots makes protein puff snacks that are low in sugar and delight the senses with unique flavors like White Cheddar, Truffle Rosemary, Sweet Heat and vegan-friendly Jalapeno Cheddar. These low-sugar, protein-packed snacks are made with sacha inchi, also known as the Inca peanut, which is packed with omega-3.

While many puff snacks are satisfying for their texture alone, these crunchy snacks are made with purposeful ingredients that cater to a wide range of dietary choices. The plant-based, grain-free puffs are said to have about as much protein per serving as jerky and are loaded with healthy fats from avocado oil.

Some of the protein puff flavors offer a creative reinterpretation of comforting snacks—while the Jalapeno Cheddar variety reminds of cheesy nachos, the Truffle Rosemary puffs rethink truffle fries.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Snacks:** There is an opportunity for companies to develop more plant-based snack options like Brass Roots' sachainchi protein puffs.
- **Low-sugar Snacks:** Given increasing concerns around high sugar intake, more companies should offer low-sugar snack alternatives such as Brass Roots' protein puffs.
- **Healthy Fats:** There is a growing demand for snacks that contain healthy fats like the avocado oil used in Brass Roots' protein puffs.

### Where This Applies

- **Snack Food Industry:** There is an opportunity for companies in the snack food industry to offer more healthy, plant-based snack options like Brass Roots' protein puffs.
- **Health Food Industry:** Companies in the health food industry can focus on creating low-sugar and high-protein snack options such as Brass Roots' protein puffs.
- **Plant-based Food Industry:** Companies in the plant-based food industry can innovate and produce snacks utilizing potent plant-based protein sources like sacha inchi which is used in Brass Roots' protein puffs.

## Related on Trend Hunter

- [Regenerative Snack Puffs](https://www.trendhunter.com/trends/chocho-puffed-snack.md)
- [Protein-Packed Cheesy Puffs](https://www.trendhunter.com/trends/cheesy-protein-puffs.md)
- [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md)
- [Puffed Plant-Based Snack Products](https://www.trendhunter.com/trends/harvest-snaps-crunchy-puffs.md)
- [Protein-Packed Puff Snacks](https://www.trendhunter.com/trends/the-south-shore-puff-snacks.md)
- [Better-For-You Cheese Puffs](https://www.trendhunter.com/trends/in-good-hands-protein-puffs.md)
- [Baked Lentil Puffs](https://www.trendhunter.com/trends/baked-lentil-puffs.md)
- [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md)
- [Protein-Packed Oat Puffs](https://www.trendhunter.com/trends/bsides-crunch-puffs.md)
