# Crispy Protein Pretzels Crisp Power's Protein Pretzels Share Up to 28 Grams of Protein Per Pack By Laura McQuarrie | Published 2024-01-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-pretzel References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/25273-new-pretzel-caters-to-low-carb-high-protein-diets)  [Crisp Power](https://www.trendhunter.com/trends/Wellness-dining-experiences) will be debuting a new [high-protein pretzel snack](https://www.trendhunter.com/trends/stellar-pretzel-thins) in 2024 and its Protein Pretzels share 15 grams of protein per serving and up to 28 grams of protein per pack. While all sorts of snackers will be drawn to flavors like Everything and Sesame, carb-conscious consumers will appreciate that the [high-protein products](https://www.trendhunter.com/trends/highprotein-snacks) are made with minimal carbs. “We are excited for customers who love Dream Pretzel, who live a healthy protein-rich and low-carb lifestyle or are just looking to make more healthful choices in the new year to enjoy Crisp Power as their new favorite snack,” said Gilad Zilberberg, founder and chief executive officer of Meir Beigel. Crisp Power perfected its Protein Pretzels to satisfy with flavor and plenty of crunchy texture, and it hopes to offer up to 30% of the daily suggested protein intake with a serving of its pretzels. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 50% | Activity: 75% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **High-protein Snacks:** The rising demand for high-protein snacks presents an opportunity for Crisp Power to cater to health-conscious consumers seeking protein-rich alternatives. - **Low-carb Products:** The growing interest in low-carb lifestyles creates an opportunity for Crisp Power to target carb-conscious consumers with its minimal carb Protein Pretzels. - **Flavorful Healthy Snacks:** The desire for healthier snacking options opens up an opportunity for Crisp Power to attract a wide range of snackers with its flavorful Protein Pretzels. ### Where This Applies - **Snack Food Industry:** The snack food industry can capitalize on the increasing popularity of high-protein snacks by offering innovative protein-rich products to meet consumer demand. - **Health and Wellness Industry:** The health and wellness industry can tap into the growing interest in low-carb lifestyles by developing and promoting nutritious, low-carb snack options like Crisp Power's Protein Pretzels. - **Food Manufacturing Industry:** The food manufacturing industry can explore the market for flavorful healthy snacks by incorporating enticing flavors and textures in their products, similar to Crisp Power's Protein Pretzels. ## Related on Trend Hunter - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/kindling-snacks.md) - [Snackable Protein Pretzels](https://www.trendhunter.com/trends/fitzels.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Protein-Packed Snack Crisps](https://www.trendhunter.com/trends/popped-crisps.md) - [Protein-Packed Cheese Crackers](https://www.trendhunter.com/trends/quest-cheese-crackers.md) - [Sweet Crispy Protein Snacks](https://www.trendhunter.com/trends/pure-protein-popped-crisps.md) - [Spicy Protein Snacks](https://www.trendhunter.com/trends/hot-n-spicy-cheesy-crackers.md) - [Crispy Protein Snack Products](https://www.trendhunter.com/trends/popped-crisps-snack-pack.md) - [Protein-Rich Puffed Cheese Snacks](https://www.trendhunter.com/trends/one-puffs.md)