# Cricket Protein Powders Bugeater's 'Jump' Protein Powder Shake is Powered by Insects By Laura McQuarrie | Published 2017-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-powder-shake References: [bugeaterfoods](https://www.bugeaterfoods.com/) 'Jump' is the name of an all-natural protein powder shake from Bugeater Foods that is aiming to get consumers to see the merits of sustainable protein from insects. As both the name of the product and the brand hint at, [cricket powder](https://www.trendhunter.com/trends/finnish-brands) is one of the main ingredients in the [natural sustainable protein powder](https://www.trendhunter.com/trends/peachie-spoon), alongside pumpkin protein, honey powder, chicory root and stevia for sweetness. Jump is offered in two flavors, including [Chocolate, as well as Coffee](https://www.trendhunter.com/trends/pumpkin-spice-protein-shake), which includes a boost of energizing caffeine. In an attempt to get North American consumers to see the value in eating insects, companies like Bugeater are developing good-for-you products with a focus on flavor to help apprehensive consumers overcome their aversion to insects. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Protein:** Opportunity for developing more sustainable protein options using insects. - **Flavor Innovation:** Opportunity to create new and appealing flavors in insect-based protein products. - **Overcoming Aversion:** Opportunity to develop products that help consumers overcome their aversion to insects. ### Where This Applies - **Food and Beverage:** Potential for disruptive innovation in developing insect-based protein products and flavors. - **Health and Wellness:** Opportunity for disruptive innovation in sustainable protein powders as a healthier alternative. - **Marketing and Advertising:** Opportunity for creative marketing campaigns to change consumer perceptions about insect-based protein products. ## Related on Trend Hunter - [Savory Insect Snacks](https://www.trendhunter.com/trends/savory-insect-snack.md) - [Cricket Jerky Snacks](https://www.trendhunter.com/trends/cricket-jerky.md) - [Silkworm Protein Powders](https://www.trendhunter.com/trends/kaiko.md) - [Insect-Based Inflight Meals](https://www.trendhunter.com/trends/zipair.md) - [Critter-Packed Canine Treats](https://www.trendhunter.com/trends/canine-treats.md) - [Insect Protein Dog Treats](https://www.trendhunter.com/trends/nooch-puffs.md) - [Superfood Mealworm Supplements](https://www.trendhunter.com/trends/superfood-shaker.md) - [Insect-Based Wet Dog Foods](https://www.trendhunter.com/trends/wet-dog-food.md) - [Edible 3D-Printed Insects](https://www.trendhunter.com/trends/3d-printed-edible-insects.md)