# Refreshing Protein Drinks Protein Pop Delivers 20 Grams of Clear Whey Protein in a Slim Can By Laura McQuarrie | Published 2025-03-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-pop References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2025/03/expo-west-2025-dairy-stole-show.html) & [instagram](https://www.instagram.com/proteinpop_official/)  At a time when the probiotic soda category is booming and health-conscious consumers can't get enough better-for-you beverages, Protein Pop is entering the market. Powered by 20 grams of [clear whey protein](https://www.trendhunter.com/trends/myprotein-clear-whey-splash-of), these all-natural, gluten-free, lactose-free canned drinks are said to be highly satiating and supportive of building lean muscle. Protein Pop satisfies the demand for not only healthful drinks but also [protein-packed beverages](https://www.trendhunter.com/trends/clear-protein-drink) that are light and refreshing as opposed to heavy, creamy options. Gym-goers and active individuals craving unique protein sources will soon be introduced to deliciously different [non-carbonated choices](https://www.trendhunter.com/trends/clear-protein-by-arrae) like Protein Pop in flavors like Watermelon, Peach, Blue Raspberry, and Piña Colada. Shown at Natural Products Expo West 2025, Protein Pop comes in at 90 calories per 12-ounce slim can. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 99% | Activity: 87% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Clear Whey Protein Innovations:** Clear whey protein is emerging as a disruptive alternative to traditional creamy protein drinks, appealing to consumers seeking lighter, refreshing options. - **Non-dairy Functional Beverages:** The rise of non-dairy protein drinks, like Protein Pop, reflects a broader shift towards lactose-free and gluten-free functional beverages that cater to dietary preferences. - **Flavorful Health Supplements:** With enticing flavors such as Watermelon and Piña Colada, protein drinks are transforming into flavorful health supplements, attracting taste-conscious fitness enthusiasts. ### Where This Applies - **Functional Beverage Industry:** This industry is witnessing a transformation with innovative protein drinks offering health benefits without the density of traditional shakes. - **Sports Nutrition Market:** The sports nutrition market is evolving with innovative protein solutions like Protein Pop, targeting the demand for convenient and tasty workout supplements. - **Health-conscious Consumer Goods:** As consumers prioritize health and dietary needs, this industry is set to expand with products that provide nutritional benefits in novel, appealing formats. ## Related on Trend Hunter - [Lightly Carbonated Protein Drinks](https://www.trendhunter.com/trends/protein-pop-plus.md) - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md) - [Whey Protein Soda Ranges](https://www.trendhunter.com/trends/skypop.md) - [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md) - [High-Protein Sodas](https://www.trendhunter.com/trends/nxtup-high-protein-soda.md) - [Prebiotic Protein-Rich Sodas](https://www.trendhunter.com/trends/koia-protein-pop.md) - [Zero-Sugar Protein Sodas](https://www.trendhunter.com/trends/dont-quit-protein-soda.md) - [Protein-Packed Energy Drinks](https://www.trendhunter.com/trends/clear-protein-energy.md) - [Thirst-Quenching Protein Sodas](https://www.trendhunter.com/trends/protein-soda-concept.md)