# Nostalgia-Driven Protein Treats The Marshmallow SKIPPY Oatmeal Protein Pie is Satisfying By Michael Hemsworth | Published 2026-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-pie References: [commercialbaking](https://commercialbaking.com/peanut-butter-pie-satisfies-newstalgic-demand/?utm_source=feedly&utm_medium=rss&utm_campaign=peanut-butter-pie-satisfies-newstalgic-demand) & [redefinesnacks](https://redefinesnacks.com/)  The Marshmallow SKIPPY Oatmeal Protein Pie has been developed by Redefine Foods as a product that plays to the newstalgia trend that sees consumers gravitating towards new yet nostalgic food experiences. The product starts off with soft-baked oatmeal cookies formulated with real SKIPPY Natural Peanut Butter Spread to give them a rich flavor and pleasant texture. The cookie pies are paired with a marshmallow-flavored filling for an additional touch of sweetness. The dessert also manages to provide 14-grams of protein and eight-grams of fiber to give it a macro-focused recipe that snackers can feel good about. CEO of Redefine Foods Kyung Kim commented on the Marshmallow SKIPPY Oatmeal Protein Pie saying, "At Redefine Foods, our goal is to reinvent familiar snacks with better ingredients and functional nutrition without sacrificing taste. The new Marshmallow SKIPPY Oatmeal Protein Pie brings together two iconic flavors in a format that consumers can enjoy anytime, whether they need a quick snack between meetings, after a workout or on the road.” ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 72% | Activity: 74% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Newstalgia Protein Snacks:** Familiar dessert formats with upgraded macros signal white space for comfort-driven products that blend emotional resonance with everyday functional nutrition. - **Better-for-you Indulgence:** Protein, fiber, and recognizable ingredients are reshaping sweet treats into permissible snacks that compete with both desserts and wellness bars. - **Iconic Flavor Collaborations:** Legacy brand flavors paired with emerging snack formats create differentiated products that benefit from built-in consumer trust and novelty appeal. ### Who This Affects Most - **Functional Foods:** Macro-enhanced cookies, pies, and baked goods reveal growth potential for functional products that prioritize taste parity alongside nutrition claims. - **Snack Foods:** Portable indulgent snacks with protein and fiber are expanding the category beyond convenience toward hybrid occasions like workouts, commutes, and office breaks. - **Confectionery:** Dessert-inspired fillings and nostalgic sweetness profiles point to a shift where candy-like experiences intersect with health-conscious formulation. ## Related on Trend Hunter - [Oat Butter Protein Snacks](https://www.trendhunter.com/trends/perfect-snacks-oaties.md) - [Indulgent Protein Oats](https://www.trendhunter.com/trends/indulgent-oat-products.md) - [Prepackaged Macro-Minded Cookies](https://www.trendhunter.com/trends/yumkies-protein-cookie.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Protein-Forward Toaster Pastries](https://www.trendhunter.com/trends/magic-spoon-protein-pastries.md) - [Nutty Protein-Packed Snacks](https://www.trendhunter.com/trends/genius-gourmet-skippy.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md) - [Protein-Fiber Oatmeals](https://www.trendhunter.com/trends/magic-spoon-protein-oatmeal.md) - [Marshmallow-Infused Protein Cereals](https://www.trendhunter.com/trends/magic-spoon-protein-cereal.md)