# Quarter-Pound Plant-Based Patties Trader Joe's Protein Patties are Made with a Pea Protein Base By Laura McQuarrie | Published 2020-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-patties References: [traderjoes](https://www.traderjoes.com/digin/post/protein-patties) With its Protein Patties, [Trader Joe's](https://www.trendhunter.com/trends/meatless-meatballs1) is tapping into the popularity of [plant-based burgers](https://www.trendhunter.com/trends/taste-of-the-world-burgers) and the fact that many people are choosing to explore meatless options for a variety of reasons. The Protein Patties take the form of [pea protein-based](https://www.trendhunter.com/trends/pea-protein-mince), quarter-pound burger patties that are said to "offer the flavor and texture of a traditional beef hamburger, but with none of the meat." As well as offering the look and taste of a traditional burger patty, the plant-based product promises to cook just as well on the grill or a hot skillet. The savory patties include beets as an ingredient and notably, they are even said to stay soft and pink in the middle once prepared. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Protein Burgers:** Trader Joe's Protein Patties demonstrate the growth of demand for meatless protein alternatives. - **Pea Protein Integration:** The pea protein-based patties in the Protein Patties show a trend towards plant-based protein innovations. - **Meatless Meat Cooking Technology:** The promise of the Protein Patties to cook as well on the grill or a skillet as traditional beef patties can demonstrate opportunities for innovations in the meatless meat cooking technology. ### Who This Affects Most - **Food and Beverage Industry:** The plant-based meat substitute space is rapidly growing and offers significant market opportunities for companies in the food and beverage industry. - **Vegetarian and Vegan Food Industry:** The growing trend towards plant-based diets opens up opportunities for companies in the vegetarian and vegan food industry. - **Grill and Cookware Industry:** The demand for meatless meat cooking technology presents opportunities for innovation in the grill and cookware industry. ## Related on Trend Hunter - [Protein-Packed Meatless Meatballs](https://www.trendhunter.com/trends/meatless-meatballs1.md) - [Meat-Free Breakfast Patties](https://www.trendhunter.com/trends/meatless-breakfast-sausage-patties.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Triple-Cut Beef Burgers](https://www.trendhunter.com/trends/angus-cbp-ground-beef-patties.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Meatless Cheeseburger Pizzas](https://www.trendhunter.com/trends/vegetarian-meatless-cheeseburger-pizza.md)