# Cold-Pressed Protein Smoothies Savsé Expands its Smoothie Range with a Protein Passion Beverage By Grace Mahas | Published 2019-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-passion References: [asiantrader.biz](https://www.asiantrader.biz/savse-expands-smoothie-range-with-protein-passion-variant/) & [savse](https://savse.com/?Seces) Savsé, the well-known cold-pressed juice and smoothie brand recently expanded its product line with the introduction of the Protein Passion beverage in its HPP protein smoothie range. This new protein-rich beverage boasts 12.5 grams of protein per bottle and is made from 100 percent cold-pressed natural ingredients including apple, passion fruit, mango, turmeric, and coconut milk. The new beverage is not specifically targetted at consumers focused on extreme exercise, but rather, a larger portion of the market who seek to increase their overall health. “With Protein Passion our aim was to bottle up a deliciously nutritious protein drink that helped consumers lead a healthier lifestyle; helping them achieve their 5-a-day goal and experience exciting ingredients like turmeric,” said Paul Gurnell, chief executive of Savsé. The Protein Passion smoothie will be available in select retailers across Europe. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Beverages:** Expanding product lines with protein-rich beverages can appeal to health-conscious consumers seeking convenient ways to increase protein intake. - **Cold-pressed Juice and Smoothies:** Continuing to innovate in the cold-pressed juice and smoothie market can attract consumers looking for natural and nutritious beverage options. - **Functional Ingredients:** Incorporating functional ingredients like turmeric in beverages can tap into the growing demand for natural remedies and wellness products. ### Sectors Adopting This - **Beverage Industry:** Expanding product lines with protein-rich beverages offers opportunities for growth and differentiation in the beverage industry. - **Health and Wellness Industry:** Continued innovation in cold-pressed juice and smoothies can contribute to the growth of the health and wellness industry. - **Natural Remedies Industry:** Including functional ingredients like turmeric in beverages can drive growth in the natural remedies industry. ## Related on Trend Hunter - [Prebiotic Protein Smoothies](https://www.trendhunter.com/trends/protein-collection-and-systems.md) - [Nutritious Protein Smoothies](https://www.trendhunter.com/trends/pressed-juicery-protein-smoothies.md) - [Delicious Protein-Packed Smoothies](https://www.trendhunter.com/trends/highprotein-smoothie.md) - [On-the-Go Fruit Protein Smoothies](https://www.trendhunter.com/trends/designer-smoothie.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Cafe Brand Protein Smoothies](https://www.trendhunter.com/trends/peets-vitality-menu-protein-smoothies.md) - [Richly Flavored Protein Smoothies](https://www.trendhunter.com/trends/high-protein-smoothie.md) - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Protein Smoothie Bowls](https://www.trendhunter.com/trends/protein-smoothie-bowls.md)