# Protein-Rich Pancake Mixes The Premier Protein Protein Pancake & Waffle Mix Comes in Two Flavors By Michael Hemsworth | Published 2024-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-pancake-waffle-mix References: [foodbev](https://www.foodbev.com/news/premier-nutrition-and-de-wafelbakkers-partner-on-protein-pancake-and-waffle-mixes) & [premiernutrition](https://www.premiernutrition.com)  The [Premier Protein](https://www.trendhunter.com/trends/premier-protein-x-milk-bar) Protein Pancake & Waffle Mix has been created through a partnership with [De Wafelbakkers](https://www.trendhunter.com/trends/frozen-protein-pancakes) as a series of high-protein baking mixes perfect for consumers to enjoy. The product comes in two flavor options including Original and Buttermilk, which are each formulated with 15-grams of whey protein in every serving. The baking mix is, as its name suggests, suitable for creating both pancakes and waffles to suit different recipes perfectly. The product is making its way to retailers in the US now. COO of De Wafelbakkers Dan Anglemyer spoke on the Premier Protein Protein Pancake & Waffle Mix saying, "We are thrilled about expanding our partnership with [Premier Nutrition](https://www.trendhunter.com/trends/premier-protein-frozen-pancakes) through the exciting launch of our second pancake product line. With an increasing demand for protein-rich options in people's diets and a need for convenient solutions, we believe our new line of pancake mixes will become a pantry staple. They offer not only great taste but also effortless preparation, perfect for those busy mornings." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 57% | Activity: 31% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-enriched Baking Mixes:** The rise in protein-enriched baking mixes addresses the growing consumer desire for high-protein diet options. - **Convenience-oriented Breakfast Solutions:** Convenience-oriented breakfast solutions cater to the increasing need for quick and nutritious meal preparations. - **Collaborative Food Innovations:** Collaborative food innovations between brands like Premier Protein and De Wafelbakkers result in novel product offerings that capture market attention. ### Where This Applies - **Health Food Industry:** The health food industry experiences growth with the introduction of protein-enhanced products targeting fitness-conscious consumers. - **Convenience Food Sector:** In the convenience food sector, products that simplify meal preparation while providing nutritional benefits gain popularity. - **Collaborative Products Market:** The collaborative products market benefits from partnerships that combine expertise to create innovative food solutions. ## Related on Trend Hunter - [Protein-Rich Frozen Waffles](https://www.trendhunter.com/trends/premier-protein-frozen-pancakes.md) - [Frozen Protein-Rich Pancakes](https://www.trendhunter.com/trends/frozen-protein-pancakes.md) - [Versatile Protein-Rich Breakfast Products](https://www.trendhunter.com/trends/premier-protein-breakfast-products.md) - [Protein Pancake Mixes](https://www.trendhunter.com/trends/swolecakes.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Protein-Packed Prepackaged Breakfast Foods](https://www.trendhunter.com/trends/premier-protein-breakfast-product.md) - [Snacking-Friendly Protein Pancakes](https://www.trendhunter.com/trends/high-protein-pancakes.md) - [Crispy Protein Waffles](https://www.trendhunter.com/trends/eggo-protein-waffles.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md)