# Protein-Rich Pancake Mixes Bob's Red Mill Now Makes a Nourishing Protein Pancake Mix By Laura McQuarrie | Published 2017-05-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-pancake-mix References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/05/Bobs_Red_Mill_boosts_better-fo.aspx?ID={34C329EB-B182-4928-A651-481FF21207FD}) & [bobsredmill](http://www.bobsredmill.com/shop/protein-pancake-mix.html) Bob's Red Mill recently launched an all-new better-for-you protein pancake mix that provides 15 grams of protein per serving. The Protein Pancake & Waffle Mix is made with a base of the brand's own stone-ground whole wheat pastry flour, buttermilk and is fortified with whey and pea proteins, which only needs water to be prepared into a flavorful, nourishing breakfast. This new pancake mix is one of two new products from Bob's Red Mill that was developed to help consumers indulge in a delicious and convenient breakfast, without worry of compromising a healthy diet. Alongside the new Protein Pancake & Waffle Mix, Bob's Red Mill also introduced a Paleo Pancake & Waffle Mix, which specifically caters to consumers with a speciality diet. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Breakfast Foods:** The success of Bob's Red Mill's new protein pancake mix highlights a growing trend towards protein-rich breakfast options. - **Specialty Diet Convenience Foods:** Specialty diet consumers are a growing market, and Bob's Red Mill's new Paleo Pancake & Waffle Mix caters directly to this demographic. - **Nutritious Convenience Foods:** Bob's Red Mill's focus on creating healthier convenience foods reflects a trend towards consumers demanding nutritious options in their fast-paced lives. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers have an opportunity to capitalize on the demand for convenient, healthier breakfast options by creating more protein-rich and specialty diet products. - **Health & Wellness:** The health and wellness industry can take advantage of the trend towards nutritious convenience foods by promoting products that prioritize both health and convenience. - **Retail:** Retailers can cater to the growing demand for specialty diet convenience foods by offering a wider variety of options for consumers with different dietary needs. ## Related on Trend Hunter - [Protein Pancake Mixes](https://www.trendhunter.com/trends/swolecakes.md) - [Limited Ingredient Pancake Mixes](https://www.trendhunter.com/trends/bobs-red-mill-pancake-waffle-mix.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Ready-to-Eat Protein Pancakes](https://www.trendhunter.com/trends/mprotein-protein-pancakes.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Bean-Based Pancake Mixes](https://www.trendhunter.com/trends/full-of-beans-pancake-and-waffle-mix.md) - [Protein-Rich Frozen Waffles](https://www.trendhunter.com/trends/premier-protein-frozen-pancakes.md) - [High-Protein Oat Cereals](https://www.trendhunter.com/trends/bobs-red-mill-protein-oats.md) - [Healthy Organic Pancake Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-mix.md)