# High-Protein Overnight Oats ONO Overnight Oats Feature a Whey or Plant-Based Protein Blend By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-overnight-oats References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/17900-high-protein-overnight-oats-brand-debuts) & [eatovernightoats](https://www.eatovernightoats.com/) Overnight oats are one of the quickest, nourishing, customizable and cost-effective breakfasts that can be prepared with ease at home and [ONO](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo) [Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats) is introducing itself to the world with high-protein overnight oats and indulgent flavors. The products combine a base of organic gluten-free oats with [chia seeds and flax seeds](https://www.trendhunter.com/trends/chia-protein-pudding), plus an additional boost from whey protein or plant-based protein. The high-protein overnight oat products are offered in nostalgic flavors like cereal milk, pancakes and syrup and vegan blueberry muffin. For the utmost convenience, the products are packaged in single-serve portions, so that they can be prepared the night before just by adding milk or a dairy-free alternative beverage of choice. ONO Overnight Oats boasts 25 grams of protein per serving and less sugar than comparable overnight oats from competitors. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein Breakfast Foods:** Manufacturers in the breakfast foods industry can incorporate high-protein ingredients to offer more filling and nutritious options for consumers. - **Single-serve Packaging:** Packaging companies can develop more convenient and portable options for consumers who lead busy lifestyles but still want to eat healthy and tasty meals. - **Indulgent Yet Healthy Flavors:** There is an opportunity for food companies to create products that reflect consumers' desire for more sophisticated and indulgent flavors that are still nutritious and low in sugar. ### Who This Affects Most - **Breakfast Foods:** With consumers prioritizing health and convenience, the breakfast foods industry can respond with innovative, high-protein options like ONO Overnight Oats. - **Packaging:** As more people opt for on-the-go meals, packaging companies can take the lead in developing sustainable, single-serve packaging that meets consumers' needs and preferences. - **Healthy Snacks:** ONO Overnight Oats can inspire companies in the healthy snacks industry to experiment with new flavor combinations and protein sources to offer more satisfying and nutritious options to consumers. ## Related on Trend Hunter - [Dessert-Like Overnight Oats](https://www.trendhunter.com/trends/protein-oats-overnight.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Protein Overnight Oats](https://www.trendhunter.com/trends/kodiak-overnight-oats.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Fruit-Forward Oat Bowls](https://www.trendhunter.com/trends/oakberry.md) - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Prepackaged Overnight Oat Cereals](https://www.trendhunter.com/trends/dozy-oats.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md)