# Drinkable Protein Pouches E-hydrate's Portable Protein On-the-Go Pouches Only Need Water By Laura McQuarrie | Published 2016-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-on-the-go References: [packagingdigest](http://www.packagingdigest.com/pouches/protein-pouches-perfected-for-powdered-portability-drinkability1506) & [e-hydrate](https://e-hydrate.com/) Protein powder is often sold in either cost-effective tubs or single-serve packets, but a new innovation from E-hydrate makes it even easier to get protein on the go. While single-serve packets are handy, the powdered formula typically requires that a consumer have their own drinking vessel at the ready. As a solution to this, E-hydrate developed a packaging system that can be sold off the shelf like a water bottle or a can. The pouches contain dry powders that must be combined with water before they are ready to drink. As such, the packaging is extremely convenient and lightweight. In addition to producing regular Protein On-the-Go pouches, E-hydrate also introduced Kids Protein On-the-Go to fill a void in the market for nutritional products for kids. Reportedly, these new protein powders are able to supply more electrolytes than most sports drinks. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Portable Protein Packaging:** The innovation of portable protein pouches creates a disruptive opportunity for convenient protein consumption on the go. - **Kids Nutritional Products:** The introduction of Kids Protein On-the-Go taps into the market demand for nutritional products specifically designed for children, presenting a disruptive innovation opportunity. - **Enhanced Electrolyte Protein Powders:** The development of protein powders with higher electrolyte content than most sports drinks offers a disruptive innovation opportunity in the sports nutrition industry. ### Who This Affects Most - **Fitness and Sports Nutrition:** The portability and convenience of drinkable protein pouches open up disruptive opportunities in the fitness and sports nutrition industry. - **Packaging and Bottling:** The advancements in packaging systems that can be sold off the shelf provide disruptive innovation opportunities in the packaging and bottling industry. - **Children's Health and Nutrition:** The market gap in nutritional products for kids presents disruptive innovation opportunities in the children's health and nutrition industry. ## Related on Trend Hunter - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Portbale Hydration Packets](https://www.trendhunter.com/trends/on-the-go-powder-packets.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Protein-Packed Yogurt Pouches](https://www.trendhunter.com/trends/protein-yoghurt.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Refrigerated Protein Beverages](https://www.trendhunter.com/trends/fullprotein.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Protein-Powered Hydration Mixes](https://www.trendhunter.com/trends/clear-protein-hydration.md)