# Collagen-Enriched Oatmeal Cups Purely Elizabeth's Collagen Protein Oats Offer Functional Benefits By Laura McQuarrie | Published 2019-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-oats References: [mailchi.mp](https://mailchi.mp/516c2456d881/purely-elizabeth-new-product-launch-2019) This summer, Purely [Elizabeth](https://www.trendhunter.com/trends/peanut-butter-cookie-granola) will be introducing its [Collagen](https://www.trendhunter.com/trends/violet-crumble-collagen-meal-replacement) Protein Oats as a nourishing new way for those who love hot cereal to start the day. The single-serve oatmeal cups will be launched in both Blueberry Walnut and Vanilla Pecan varieties, which are made with collagen and paired with a nut butter squeeze pack for added protein. The on-the-go breakfast offers an elevated take on conventional oatmeal cups, as health-conscious consumers are looking for convenient ways to add more protein to their diet. At the same time, a growing number of [collagen snacks](https://www.trendhunter.com/trends/refuel-protein-bar) are emerging in the form of beverages and snack bars to support the health of the nails, hair, joints, skin and gut, and this new product sets itself apart as a nourishing breakfast option to begin the day with. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Collagen-enriched Products:** With the growing demand for functional foods, there is an opportunity for food and beverage companies to create collagen-enriched products that promote health benefits. - **Convenient Breakfast Options:** Due to increasingly busy lifestyles and a desire for healthier food options, there is a disruptive innovation opportunity for food companies to introduce more convenient breakfast options that are also nutrient-dense. - **Elevated Single-serve Snacks:** There is a trend towards higher-quality, single-serve snacks that offer functional benefits for on-the-go consumers, providing a disruptive innovation opportunity for companies to create products with added protein or collagen. ### Where This Applies - **Food and Beverage:** As collagen-enriched products become more popular, there will be a shift towards more functional and nutritious offerings in the food and beverage industry. - **Health and Wellness:** The demand for collagen and other functional food ingredients highlights an opportunity for the health and wellness industry to create new products that promote beauty, health and wellness benefits. - **Convenience:** As consumers’ busy lifestyles continue to require more on-the-go options, there is potential for the convenience industry to introduce innovative breakfast products that cater to the growing demand for nutrient-rich, easy-to-eat options. ## Related on Trend Hunter - [Nostalgic Protein-Rich Oatmeals](https://www.trendhunter.com/trends/protein-oatmeal.md) - [Beauty-Inspired Granolas](https://www.trendhunter.com/trends/purely-glow-granola.md) - [Protein-Packed Porridge Pots](https://www.trendhunter.com/trends/protein-porridge.md) - [Protein-Packed Overnight Oat Mixes](https://www.trendhunter.com/trends/overnight-protein-oats.md) - [Plant Protein Oatmeal Cups](https://www.trendhunter.com/trends/protein-oatmeal-cups.md) - [Plant-Based Overnight Oats](https://www.trendhunter.com/trends/cocojune.md) - [Customizable Oat Bowls](https://www.trendhunter.com/trends/oakmeal.md) - [Unique Ready-to-Eat Oats](https://www.trendhunter.com/trends/lemon-and-chocolate-coconut.md) - [Protein-Packed Overnight Oats](https://www.trendhunter.com/trends/mush-protein-overnight-oats.md)