# Indulgent Fava Bean Beverages Fazer Aito Protein Oat Drink Strawberry & White Choco is Plant-Based By Laura McQuarrie | Published 2026-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-oat-drink References: [news.cision](https://news.cision.com/fazer-group/r/the-plant-based-fazer-aito-product-family-expands--organic-oat-drink-returns-to-stores---refreshing)  [Fazer](https://www.trendhunter.com/trends/fazer-aito) Aito Protein Oat Drink Strawberry & [White](https://www.trendhunter.com/trends/dentalgrade-teeth-whitening-lab) Choco is a refreshing, wholly plant-powered beverage with no added sugar that provides a fresh, sweet and satisfying snack. While the pairing of strawberry and white chocolate makes the drink feel especially dessert-like, the 250ml beverage packs 17 grams of protein from a combination of oats, peas and fava beans. Against more established plant protein sources, fava beans hold their own, providing a pleasing flavor and a smooth texture that makes them a natural fit for clean, minimal-ingredient, protein-packed drinks like this new launch, which is now available in stores. Alongside Fazer's vegan-friendly Aito Protein Oat Drink Strawberry & White Choco flavor, Choco and Salted Caramel are other varieties in the range. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 50% | Activity: 50% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Fava Bean Protein Rise:** The growing use of fava beans as a primary protein source signals new product formulations that can match or outperform soy and pea proteins in flavor, texture and sustainability profiles. - **Indulgent Plant-based Beverages:** Sweet, dessert-like flavor combinations are transforming plant-based drinks into snack replacements that blur lines between beverages and confectionery. - **Minimal-ingredient High-protein Drinks:** Clean-label, low-additive formulations that still deliver substantial protein are creating opportunities for nutrient-dense beverages that appeal to health-conscious and convenience-seeking consumers. ### Who This Affects Most - **Dairy Alternatives:** The convergence of rich, creamy plant bases with high-protein legume isolates offers pathways to disrupt traditional dairy by delivering comparable mouthfeel and nutritional value. - **Functional Beverage Retail:** Retail assortments emphasizing on-the-go, protein-forward plant drinks are reshaping shelf space priorities and creating room for premium, flavor-forward SKUs. - **Plant Protein Ingredient Supply:** Demand for versatile, neutral-flavored legume proteins like fava bean isolates is driving supply-chain innovation in extraction, fractionation and cost-effective scaling. ## Related on Trend Hunter - [Chef-Developed Protein Bars](https://www.trendhunter.com/trends/limitededition-organic-protein-bars.md) - [Oat-Based Protein Drinks](https://www.trendhunter.com/trends/fazer-aito.md) - [Satiating Soft-Baked Bars](https://www.trendhunter.com/trends/hearty-bars.md) - [Bean-Based Pancake Mixes](https://www.trendhunter.com/trends/full-of-beans-pancake-and-waffle-mix.md) - [Plant-Powered Superfood Meals](https://www.trendhunter.com/trends/plant-points.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Plant-Based Protein Bakery Additives](https://www.trendhunter.com/trends/gowell-tasty-protein.md) - [Portuguese-Inspired Snack Mixes](https://www.trendhunter.com/trends/mitica-piri-piri-cocktail.md) - [Plant-Based Ingredient Processing Technologies](https://www.trendhunter.com/trends/grinding-technology.md)