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# 60-Second Protein Muffins
Trader Joe's Microwaveable Muffins Have 12g of Protein

By Laura McQuarrie | Published 2020-10-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/protein-muffins
References: [traderjoes](https://www.traderjoes.com/digin/post/protein-muffinsbreakfast-in-60-seconds)

As a healthier take on the [classic mug cake](https://www.trendhunter.com/trends/mugsy-mug-cake-mix), [Trader Joe's](https://www.trendhunter.com/trends/chocolate-almond-protein-smoothie) created single-serve Protein Muffins that are just as easy to make in the microwave. As well as being packed with protein and simple to prepare, the Protein Muffins are gluten-free, as varieties like the Dark Chocolate Protein Muffin are made with a cassava and coconut flour base. Trader Joe's is also introducing flavorful varieties like the Maple Protein Muffin with cassava flour and almond meal.

The ready-to-make protein muffins can be prepared by adding water, milk or a non-dairy milk alternative to the cups, which are packaged in containers that can go straight into the microwave. The gluten-free Trader Joe's muffins make [simple breakfasts and snacks](https://www.trendhunter.com/trends/frozen-breakfast-items) for $1.99 each.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 23% | Activity: 34% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Microwaveable Protein Snacks:** There is an opportunity for the snack and convenience food industry to create more protein-packed foods that are easy to prepare on-the-go.
- **Gluten-free Convenience Foods:** The food industry can take advantage of the growing demand for gluten-free products by creating more convenient, ready-to-make options.
- **Healthier Versions of Classic Snacks:** The food industry can disrupt the snack market by creating protein-packed, gluten-free versions of classic snacks like muffins, cakes, and pastries.

### Sectors Adopting This

- **Snack Foods:** The snack industry can create more protein-packed, gluten-free options for consumers who are looking for quick and easy snacks on-the-go.
- **Convenience Foods:** The convenience food industry can capitalize on the demand for gluten-free, ready-to-make snacks and breakfast options by creating new products that are both healthy and delicious.
- **Healthy Baking Mixes:** The baking industry can incorporate protein-rich and gluten-free ingredients into their mixes to create healthier versions of classic treats, like muffins and cakes, that are also easy to prepare.

## Related on Trend Hunter

- [Gluten-Free Chocolate Muffins](https://www.trendhunter.com/trends/gluten-free-double-chocolate-muffins.md)
- [Clean-Label Protein Muffins](https://www.trendhunter.com/trends/muffits.md)
- [Protein-Packed Prepackaged Breakfast Foods](https://www.trendhunter.com/trends/premier-protein-breakfast-product.md)
- [Rice Flour Blueberry Muffins](https://www.trendhunter.com/trends/gluten-free-blueberry-muffins.md)
- [DIY Blueberry Muffin Mixes](https://www.trendhunter.com/trends/trader-joes-blueberry-muffin-mix.md)
- [High-Protein Muffin-Flavored Yogurts](https://www.trendhunter.com/trends/nestl-lindahls-pro-blueberry-muffin.md)
- [Gluten-Free Fruit Muffins](https://www.trendhunter.com/trends/gluten-free-strawberry-muffins.md)
- [High-Protein Prepackaged Baked Goods](https://www.trendhunter.com/trends/quest-bake-shop.md)
- [Triple Ginger Muffins](https://www.trendhunter.com/trends/gluten-free-triple-ginger-muffins.md)
