# Protein Iced Coffee Mixes Free Soul's Protein Mocha Coffee is a Gut-Healthy Café-Style Frappé By Laura McQuarrie | Published 2025-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-mocha-coffee References: [theindustry.beauty](https://theindustry.beauty/editors-picks-new-launches-from-sundae-reome-chanel-and-more/) & [freesoul](https://freesoul.com/products/protein-iced-coffee?srsltid=AfmBOooMijKFN9UW7Qo84WbdwbG9-L-CkrWI-zacGvuONjWG4uMnnJGe)  [Free Soul's](https://www.trendhunter.com/trends/free-soul-and-perfectted) Protein Mocha Coffee is a [protein-boosted, just-add-water café-style frappé](https://www.trendhunter.com/trends/protein-coffee-coolers)—with 95% less sugar than a regular frappé and the convenience of being able to prepare it without a trip to a specialty beverage shop. This creamy, chocolatey beverage is made with quality Arabica coffee and despite being packed with 19 grams of complete protein (from a mix of plant and dairy sources,) Free Soul emphasizes: "This isn’t a protein shake, it’s coffee-shop indulgence with the benefits of complete protein." Beyond supporting energy, clarity and alertness with clean caffeine, whey protein isolate, whey protein concentrate, and pea protein isolate that provides a [complete amino profile](https://www.trendhunter.com/trends/clear-protein-refreshers), Free Soul's Protein Mocha Coffee helps to bolster gut health with a blend of five digestive enzymes from the DigeZyme complex. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 69% | Activity: 74% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Protein-enriched Beverages:** Protein-enriched beverages offer a healthier alternative to traditional coffee drinks by providing high protein content while maintaining the taste and experience of café-style indulgence. - **Gut-health Focused Products:** Products emphasizing gut health appeal to the increasing consumer demand for digestive wellness, incorporating blends like the DigeZyme complex to enhance digestive enzyme support. - **Convenient Health Solutions:** Convenient health solutions cater to busy lifestyles by allowing consumers to prepare nutritious and indulgent beverages without needing to visit specialized shops, enhancing accessibility. ### Who This Affects Most - **Functional Beverage Industry:** The functional beverage industry is evolving with innovations like protein-enhanced iced coffee that combine nutritional benefits with everyday indulgences. - **Health and Wellness Industry:** The health and wellness industry is capitalizing on the rising interest in gut health and dietary supplements by integrating functional ingredients into popular food and beverage items. - **Convenience Food and Beverage Industry:** Convenience food and beverage industry is experiencing growth as consumers increasingly seek out easy-to-prepare products that do not compromise on quality or health benefits. ## Related on Trend Hunter - [Protein Coffee Cereals](https://www.trendhunter.com/trends/surreal-x-grind.md) - [Protein-Fueled Coffee](https://www.trendhunter.com/trends/protein-lattes-1.md) - [QSR Brand Coffeehouses](https://www.trendhunter.com/trends/daybright-coffee-refreshment.md) - [Complimentary Coffee Smoothie Promotions](https://www.trendhunter.com/trends/smoothie-king-stars-for-smoothies.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md) - [Cognition-Enhancing Seasonal Snacks](https://www.trendhunter.com/trends/iqbar-pumpkin-spice.md) - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Private-Label Protein Ranges](https://www.trendhunter.com/trends/kroger-simple-truth-protein.md)