# Protein-Powered Mini Cookies Yumkies Debuts New Protein Format — the Protein Mini Cookies By Kalin Ned | Published 2026-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/protein-mini-cookies References: [nosh](https://www.nosh.com/pr/2026/01/08/yumkies-launches-protein-mini-cookies-for-people-tired-of-protein-bars)  [Yumkies](https://www.trendhunter.com/trends/yumkies-protein-cookie) is introducing a line of Protein Mini Cookies. This packaged snacks segment features two distinct products — the Power Chip, a protein-enriched mini cookie formulated as an alternative to conventional [protein bars](https://www.trendhunter.com/trends/probiotic-protein-bar), and Bossy Bites, a dessert-style mini cookie with minimal sugar content. The Power Chip option delivers 14 grams of protein per serving, promising the macro-nutrient benefit within a more psychologically pleasing and snackable context. The brand utilizes alternative sweeteners like allulose and monk fruit in its recipes. Bossy Bites, on the other hand, is not positioned as a protein product, but simply as an offering that contains under one gram of sugar. With its Protein Mini Cookies, Yumkies aims to reimagine better-for-you snacks by adopting a familiar, indulgent cookie format while adhering to a specific nutritional profile that excludes gluten, refined sugars, and seed oils. Image Credit: Yumkies ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 56% | Activity: 64% | Freshness: 60% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Decadent High-Performance Snacks](https://www.trendhunter.com/trends/launches-protein-bites.md) - [Energizing Protein-Rich Snack Bites](https://www.trendhunter.com/trends/rxbar-protein-energy-bites.md) - [Extra-Chocolatey Mini Protein Bars](https://www.trendhunter.com/trends/perfect-bar-double-chocolate-mini.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Protein-Forward Energy Balls](https://www.trendhunter.com/trends/the-protein-ball-co-ballsy-by-nature.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Expansive Protein Energy Bites](https://www.trendhunter.com/trends/protein-energy-bites.md) - [Protein-Packed Mini Muffins](https://www.trendhunter.com/trends/prime-bites-mini-muffins.md) - [Gooey Protein Cookies](https://www.trendhunter.com/trends/taylor-chip-protein-cookie.md)