# Caffeinated Protein Milkshakes Core Power's Dairy-Based Shake Contains 85mg of Caffeine Per Bottle By Laura McQuarrie | Published 2018-03-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-milkshake References: [bevindustry](https://www.bevindustry.com/articles/90928-core-power-coffee) & [corepower](http://www.corepower.com/) Core Power recently added to its line of naturally flavored [high-protein milkshakes](https://www.trendhunter.com/trends/ultra-protein-shakes) with an all-new Coffee flavor. This energizing new product offers 26 grams of complete protein, plus 85mg of caffeine and 700mg of calcium, as the milkshake is made with a base of real dairy milk. Some of the other previously introduced flavors from Core Power's range include Vanilla, Chocolate and Strawberry Banana, although this new addition sets itself apart as both a protein-rich and energizing option thanks to the addition of caffeine. A desire for [protein-rich products](https://www.trendhunter.com/trends/muscle-milk-pro) has a number of consumers now seeking out ultra-portable snacks and beverages for on-the-go enjoyment—this 11.5-ounce option from Core Power satisfies on these counts, while also delivering a quick pick-me-up that makes a practical ready-to-drink alternative to a hot cup of coffee. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 21% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Coffee-infused Protein Beverages:** Caffeinated protein milkshakes offer a convenient and energizing option for consumers seeking a protein-rich pick-me-up. - **On-the-go Snacks:** The desire for portable snacks and beverages is driving the demand for protein-rich milkshakes that can be enjoyed on-the-go. - **Functional Beverages:** The inclusion of caffeine in protein milkshakes taps into the growing trend of functional beverages that provide both nutrition and energy. ### Where This Applies - **Health Food and Beverage:** The health food and beverage industry can capitalize on the demand for coffee-infused protein beverages by providing innovative and convenient options. - **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can seize the opportunity to offer on-the-go protein snacks and beverages to cater to active individuals. - **Ready-to-drink Market:** The ready-to-drink market can benefit from the rising popularity of functional beverages by developing and promoting caffeine-infused protein milkshakes as a practical alternative to traditional energy drinks. ## Related on Trend Hunter - [Ready-to-Mix Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-coolers.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Protein-Rich Iced Coffees](https://www.trendhunter.com/trends/quest-iced-coffee.md) - [Instant Protein Iced Coffees](https://www.trendhunter.com/trends/protein-iced-coffees.md) - [Protein-Packed Iced Coffee Mixes](https://www.trendhunter.com/trends/protein-iced-coffee.md) - [Protein-Packed Cold Coffees](https://www.trendhunter.com/trends/protein-coffees.md) - [Ready-to-Drink Protein Coffees](https://www.trendhunter.com/trends/starbucks-protein-drink-with-coffee.md) - [High-Protein Bottled Milkshakes](https://www.trendhunter.com/trends/quest-protein-milkshakes.md) - [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md)