# Pea Protein Milk Beverages The Bolthouse Farms Plant Protein Milks are Free From Common Allergens By Michael Hemsworth | Published 2017-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-milk References: [preparedfoods](http://www.preparedfoods.com/articles/120392-bolthouse-farms-plant-protein-milk) People with sensitivities to dairy or nuts often have to steer clear of all milk and alternative milk options, but the [Bolthouse](https://www.trendhunter.com/trends/the-bolthouse-farms-immunity-suite) Farms Plant Protein Milks have been released as a new option that is completely free of common allergens. The milks come in four flavor options including Chocolate, Original, Unsweetened and Vanilla, and contain 10 grams of [pea protein per serving](https://www.trendhunter.com/trends/organic-pea-protein-powder) instead of using milk or nut ingredients. This means that the milk alternative drinks are free from dairy, nuts, soy and other allergens such as gluten. The Bolthouse Farms Plant Protein Milks are non-GMO, have 50% more calcium than traditional milk and are suitable for vegans as well. The new drinks satisfy the burgeoning [alternative beverage market](https://www.trendhunter.com/trends/strawberry-bananamilk) to cover all bases for a truly healthful addition to ones diet. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 73% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Allergen-free Milk Alternatives:** The release of Bolthouse Farms Plant Protein Milks, which are free from common allergens, presents an opportunity for the development of more milk alternatives that cater to people with sensitivities to dairy or nuts. - **Pea Protein as a Milk Substitute:** The use of pea protein in the Bolthouse Farms Plant Protein Milks highlights the potential for pea protein to become a popular alternative to traditional milk ingredients, creating opportunities for other companies to explore this ingredient in their products. - **Vegan-friendly Milk Options:** The Bolthouse Farms Plant Protein Milks, which are suitable for vegans, demonstrate the demand for vegan-friendly milk options, encouraging other brands to develop plant-based milk alternatives that cater to this growing market. ### Where This Applies - **Beverage Industry:** The launch of Bolthouse Farms Plant Protein Milks in the alternative beverage market provides a disruptive innovation opportunity for beverage companies to develop allergen-free milk alternatives using non-dairy ingredients like pea protein. - **Food Manufacturing Industry:** The rise of allergen-free milk alternatives like Bolthouse Farms Plant Protein Milks presents an opportunity for food manufacturers to create new products that cater to people with food sensitivities and allergies. - **Health and Wellness Industry:** The introduction of Bolthouse Farms Plant Protein Milks, which offer healthful benefits like being non-GMO and high in calcium, creates an opportunity for the health and wellness industry to develop more nutritious and allergen-free milk alternatives. ## Related on Trend Hunter - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk.md) - [Plant-Based Protein-Rich Alt Milks](https://www.trendhunter.com/trends/alpro-plant-protein.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Nourishing Chickpea Milks](https://www.trendhunter.com/trends/chickpea-milk.md) - [Protein-Rich Plant-Based Milks](https://www.trendhunter.com/trends/ripple-organic-plantbased-milk.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Protein-Rich Milk Alternatives](https://www.trendhunter.com/trends/proteinrich-milk-alternative.md) - [Kid-Friendly Alt Milks](https://www.trendhunter.com/trends/complete-kids.md)