# Protein-Infused Chocolates SumYummmm Uplevels a Beloved Treat with a Protein Blend By Laura McQuarrie | Published 2022-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-infused-chocolate References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4380-new-products-from-sweets-snacks-expo)  SumYummmm by Kimmie Candy adds value to a timeless type of confection as a [protein-infused chocolate treat](https://www.trendhunter.com/trends/hormbles-chormbles). The functional chocolate bites are wrapped in colorful candy shells and they contain rich dark chocolate centers. With 180 calories per serving and 10 grams of protein, these treats give chocolate lovers a new way to indulge without compromise. These better-for-you [candy-coated chocolate pieces](https://www.trendhunter.com/trends/funcho-kids) promise to satisfy adults who are looking to make their snack time more productive, thanks to added benefits. The protein-infused chocolate candies resemble a favorite childhood treat and they tie in with a wave of new confectionery products that focus on [reinvented snacks with guilt-free features](https://www.trendhunter.com/trends/fulfils-protein-snacks). These new candies came out of the Sweets & Snacks Expo 2022. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 53% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-infused Confections:** The focus on protein-infused candy and confections creates opportunities for manufacturers to uplevel classic treats with added benefits. - **Functional Chocolates:** The rise of functional chocolates offers brands the chance to innovate with new ingredients that offer added health benefits. - **Guilt-free Indulgence:** Consumers' growing demand for mindfully portioned, high-quality treats provides ample space for brands to reimagine beloved indulgences with less calories and more nutritional benefits. ### Industries Being Reshaped - **Confectionery Manufacturing:** The confectionery manufacturing industry has a ripe opportunity to appeal to health-conscious snackers by offering premium, nutrient-dense candies and chocolates. - **Food and Beverage:** More and more food and beverage companies are exploring the functional food category as consumers demand products that offer enhanced nutritional value and health benefits. - **Sports Nutrition:** The sports nutrition industry could expand its reach by incorporating protein-infused, chocolate-flavored snacks into its product offerings for active consumers. ## Related on Trend Hunter - [Protein-Packed Candies](https://www.trendhunter.com/trends/protein-candy.md) - [Bite-Sized Protein Chocolates](https://www.trendhunter.com/trends/nomnoms.md) - [Bite-Sized Protein-Packed Chocolates](https://www.trendhunter.com/trends/proteinpacked-chocolates.md) - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md) - [Candy-Like Protein Snacks](https://www.trendhunter.com/trends/triple-chocolate-protein-bar.md) - [Protein-Powered Mini Cookies](https://www.trendhunter.com/trends/protein-mini-cookies.md) - [Protein-Rich Chocolate Bars](https://www.trendhunter.com/trends/chocotein.md) - [Indulgent Protein Truffles](https://www.trendhunter.com/trends/eat-anytime-protein-truffles.md) - [Sour-Flavored Protein Confectionery Snacks](https://www.trendhunter.com/trends/sour-berry-blast.md)