# Protein Hazelnut Spreads Enerium Labs Packs 22% Protein Into Protein White Bliss By Adam Harrie | Written with AI assistance | Published 2026-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-hazelnut-spreads References: [stack3d](https://www.stack3d.com/2026/10/enerium-labs-protein-white-bliss)  Enerium Labs is expanding its food range with 'Protein White Bliss,' a [white hazelnut spread](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot) that delivers 22% protein and no added sugar in a sweeter pantry format. It pushes the Italian brand beyond sports supplements and builds on the food side of its catalog, which already includes '[Smooth Peanut Butter](https://www.trendhunter.com/trends/cravers).' The spread combines added milk protein with a [white chocolate flavor](https://www.trendhunter.com/trends/white-chocolate-coconut-wafer) to create a sweet spread that also supports protein intake. A 30g serving supplies 6.6g of protein, while maltitol provides sweetness without added sugar. Pre-orders are live this month through Enerium Labs' online store, where a 200g jar costs €8.90. At €8.90 for 200g, Protein White Bliss offers Enerium Labs a relatively accessible way to test protein-led pantry foods outside tablets and tubs. The 22% protein recipe also widens the lane for spreads that compete on everyday use as much as on flavor. Image Credit: Stack3d ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 50% | Activity: 73% | Freshness: 99% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-enriched Spreads:** Everyday pantry staples are being reformulated with functional nutrition credentials, creating room for brands to merge indulgent formats with performance-oriented benefits. - **Low-sugar Indulgence:** Sweet products using alternative sweeteners are reshaping expectations around dessert-like foods by pairing familiar flavors with reduced-sugar positioning. - **Supplement-to-pantry Expansion:** Sports nutrition companies are moving into mainstream grocery occasions, signaling potential for fitness-led brands to capture daily consumption beyond powders and pills. ### Sectors Adopting This - **Functional Foods:** Protein-forward recipes in familiar formats are expanding the market for foods that deliver measurable nutrition benefits without requiring major behavior changes. - **Confectionery Spreads:** Hazelnut and chocolate-style spreads are evolving beyond pure indulgence as added protein and sugar reduction create new premium positioning opportunities. - **Sports Nutrition:** The category is broadening into lifestyle-oriented grocery products, allowing supplement brands to build relevance with consumers seeking convenient nutrition throughout the day. ## Related on Trend Hunter - [Multisensorial Pistachio Protein Bars](https://www.trendhunter.com/trends/pistachio-spread-gooey-bar.md) - [Protein Coffee Creamers](https://www.trendhunter.com/trends/nurri-protein-creamer.md) - [French-Style Protein Ice Creams](https://www.trendhunter.com/trends/nymbl.md) - [Protein-Packed Chocolate Spreads](https://www.trendhunter.com/trends/chocolate-power-spread.md) - [Branded Peanut Butter Supplements](https://www.trendhunter.com/trends/ryse-jif-creamy-peanut-butter-loaded-protein.md) - [Spread-Inspired Protein Bars](https://www.trendhunter.com/trends/salty-fudge-spread-protein-bar.md) - [Low-Calorie Dessert Spreads](https://www.trendhunter.com/trends/atomic-labs-trend.md) - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Chocolate Bar Protein Powders](https://www.trendhunter.com/trends/polleo-sport-milk-choco-buenissimo.md)