# Plant-Based Protein Giveaways Incogmeato's Spokesanimals Invite People to Try Plant-Based Eating By Laura McQuarrie | Published 2020-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-giveaway References: [prnewswire](https://www.prnewswire.com/news-releases/incogmeato-by-morningstar-farms-enlists-spokesanimals-to-challenge-people-to-eat-plant-based-ahead-of-labor-day-cookouts-301120966.html) & [kelloggsfamilyrewards](https://www.kelloggsfamilyrewards.com/en_US/rewards.html#/item/2029938775) As there are lots of people who are interested in plant-based eating yet feel hesitant that plant-based protein won't live up to the experiences they've become used to with meat, [Incogmeato](https://www.trendhunter.com/trends/eggo-x-incogmeato) is hosting a plant-based protein giveaway led by spokesanimals. Ahead of Labor Day, when people will be planning cookouts, the plant-based protein brand is asking people to consider if what they're really afraid of is "big flavor." Incogmeato is inviting people to open their minds to [plant-based burgers, brats and sausages](https://www.trendhunter.com/trends/plant-based-frankfurter) by sharing free product coupons. For the giveaway, the brand is getting help from popular animal influencers like @SammiTheChicken, @Prissy_Pig and @BuckleyTheHighlandCow on [Instagram](https://www.trendhunter.com/trends/koji-mycelium-deli-meat). On social media, each animal is donning a disguise based on the brand's signature bowler hat, monocle and mustache. Image Credit: Kellogg Company ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 35% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Develop new and innovative plant-based protein products that can rival the taste and texture of meat. - **Influencer Marketing:** Disruptive innovation opportunity: Create partnerships with popular animal influencers on social media to promote plant-based products. - **Fear of Missing Out (FOMO):** Disruptive innovation opportunity: Address the fear of missing out on big flavor by showcasing the deliciousness and variety of plant-based protein options. ### Where This Applies - **Plant-based Food Industry:** Disruptive innovation opportunity: Expand product offerings and invest in research and development to create plant-based alternatives that cater to different consumer preferences. - **Social Media Marketing Industry:** Disruptive innovation opportunity: Develop innovative influencer marketing strategies that leverage popular animal influencers to promote plant-based protein products. - **Food Coupons and Giveaways Industry:** Disruptive innovation opportunity: Utilize creative and engaging giveaways to introduce consumers to plant-based protein products and encourage trial and adoption. ## Related on Trend Hunter - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Plant-Based Meat Publicity Tours](https://www.trendhunter.com/trends/koji-mycelium-deli-meat.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Kid-Friendly Plant-Based Foods](https://www.trendhunter.com/trends/impossible-foods-product.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Disruptive Plant-Based Frankfurters](https://www.trendhunter.com/trends/plant-based-frankfurter.md)