# High-Concentration Protein Gels These Protein Gels are Made with Nutri Whey Isolate Clear By Laura McQuarrie | Published 2020-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-gel References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/16000-frieslandcampina-unveils-concentrated-protein-gel) & [frieslandcampina](https://www.frieslandcampina.com/) [FrieslandCampina](https://www.trendhunter.com/trends/nutri-whey-proheat) Ingredients created a high-concentration protein gel using its Nutri Whey Isolate Clear, which offers a compact way to pack a punch with protein. Thanks to their format, the gel is neutral in flavor and adaptable enough to be squeezed or spooned. Thanks to the way it uniquely delivers a high amount of protein, the gels have the potential to compete with [ready-to-drink beverages](https://www.trendhunter.com/trends/fullprotein) by offering an even more portable product. According to Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients, "With the mainstreaming of performance nutrition, demand is growing for [high-protein supplements and snacks](https://www.trendhunter.com/trends/profeel) that fit within a busy lifestyle—so with little or no preparation and designed for fast consumption." Image Credit: FrieslandCampina Ingredients ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 7% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein Gel Supplementation:** Innovative protein supplement in high concentration gel form to provide options for convenient consumption in busy lifestyle. - **Compact Protein Delivery:** Compact protein delivery system in neutral flavor adaptable enough to be squeezed or spooned as an alternative to ready-to-drink beverages. - **Mainstream Performance Nutrition:** Rising demand for high-protein snacks and supplements for busy lifestyles with focus on convenience and fast consumption. ### Who This Affects Most - **Fitness and Performance Nutrition Industry:** Opportunity for supplement companies to include the disruptive innovation of high-concentrated protein gels for consumers on-the-go. - **Convenience Food Industry:** Opportunity for manufacturers to create new products or line extensions to provide protein gels as an alternative to ready-to-drink beverages for fast and convenient consumption. - **Food Ingredients Industry:** Opportunity for ingredient suppliers to create new products to meet the growing demand of high-protein snacks and supplements, especially in convenient and portable forms like protein gels. ## Related on Trend Hunter - [Refreshingly Fruity Protein Supplements](https://www.trendhunter.com/trends/clear-whey-protein-isolate.md) - [Consumer-Driven Whey Solutions](https://www.trendhunter.com/trends/whey-concepts.md) - [Collagen-Based Protein Gummies](https://www.trendhunter.com/trends/more-less-protein-gummies.md) - [Juicy Refreshing Protein Powders](https://www.trendhunter.com/trends/clear-whey-protein-powder.md) - [Clear Whey Protein Isolates](https://www.trendhunter.com/trends/volactive-pro2o-rtm.md) - [Replenishing Protein Drinks](https://www.trendhunter.com/trends/clear-protein-by-arrae.md) - [Flavorful Clear Protein Brands](https://www.trendhunter.com/trends/clear-protein.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md) - [Thirst-Quenching Protein Sodas](https://www.trendhunter.com/trends/protein-soda-concept.md)