# Tropical Protein Powders Aloha's Formula Delivers 18g of Seed and Pea Protein from Plants By Laura McQuarrie | Published 2017-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-from-plants References: [aloha](https://aloha.com/shop/products/vanilla-protein-powder) The Vanilla, Chocolate, Mixed Berry and Banana protein powders from [Aloha](https://www.trendhunter.com/trends/aloha1) boast nourishing protein from plants, as well as Omega-3s, magnesium, iron and other nutrients. The protein powder products are made with organic hemp seeds, pumpkin seeds and [pea protein](https://www.trendhunter.com/trends/nowhey), which need less water and energy to produce than whey protein. As health-conscious consumers look to clean up their diets, they are turning to pea- and [plant-based protein products](https://www.trendhunter.com/trends/plantbased-protein-powders1) to better support their health and the environment. Aloha's formulas are also noted to be free from harsh chemicals and additives, boasting simple formulas that include flavorful addtions like coconut water powder, apple juice powder, cinnamon, pink sea salt and monk fruit extract for added taste. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 8% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein:** Opportunity for disruptive innovation in developing new and innovative plant-based protein products. - **Clean Label:** Opportunity for disruptive innovation in creating protein powders with simple, chemical-free ingredients. - **Sustainable Protein:** Opportunity for disruptive innovation in producing protein powders with environmentally friendly sources, such as hemp seeds and pumpkin seeds. ### Sectors Adopting This - **Fitness and Health:** Opportunity for disruptive innovation in the fitness and health industry to cater to the increasing demand for plant-based protein products. - **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry in developing clean label protein powders with unique flavor combinations. - **Sustainable Manufacturing:** Opportunity for disruptive innovation in the manufacturing industry to create sustainable production processes for protein powders using eco-friendly ingredients. ## Related on Trend Hunter - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Seed Oil-Free Protein Powders](https://www.trendhunter.com/trends/hela-nutrition.md) - [Optimally Formulated Protein Supplements](https://www.trendhunter.com/trends/plant-protein-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [One-Ingredient Protein Powders](https://www.trendhunter.com/trends/organic-pea-protein-powder.md) - [Asian-Inspired Protein Powders](https://www.trendhunter.com/trends/plantiigood.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md) - [Science-Backed Protein Powders](https://www.trendhunter.com/trends/soylent-complete-protein-powder.md)