# Plant Protein Snack Bars The Natural Balance Foods Trek Protein Flapjacks are Gluten-Free By Michael Hemsworth | Published 2018-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-flapjacks References: [foodbev](https://www.foodbev.com/news/natural-balance-foods-launches-new-trek-protein-flapjack-flavour/) & [naturalbalancefoods](https://www.naturalbalancefoods.co.uk) The [Natural Balance](https://www.trendhunter.com/trends/trek-power-biscoff) Foods Trek Protein Flapjacks offer consumers a new way to stay fueled throughout their day without having to reach for unhealthy options. The snacks are made with [gluten-free oats](https://www.trendhunter.com/trends/tribe-x-wildfarmed-flapjacks) and are packed with nine grams of added plant protein, which will come as welcome news to those who are looking to avoid animal-based alternatives. The snacks are the official nutritional snack of Tough Mudder UK and are set to make appearances at all of the various events that are set to take place this year in the UK. The Natural Balance Foods Trek Protein Flapjacks identify the increasing demand for [protein-rich snack foods](https://www.trendhunter.com/trends/protein-granola-bars) as consumers seek out ways to stay fueled without derailing from their preferred diet. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Snacks:** Opportunity to create new snack products that cater to the increasing demand for protein-rich options. - **Gluten-free Foods:** Opportunity to innovate in the gluten-free market by creating tasty and healthy snacks that are accessible to everyone. - **Plant-based Alternatives:** Opportunity to disrupt traditional animal-based snack products by offering plant-based alternatives that are just as tasty and healthy. ### Sectors Adopting This - **Snack Food Industry:** Industry can innovate and grow by focusing on creating healthier and more convenient snack options. - **Health Food Industry:** Industry can benefit from the increasing demand for healthier food options by focusing on creating tasty and convenient products. - **Fitness Industry:** Industry can leverage the increasing demand for protein-rich snacks to create new products and services that cater to those with active lifestyles. ## Related on Trend Hunter - [High-Protein Low-Sugar Snack Bars](https://www.trendhunter.com/trends/trek-high-protein-bars.md) - [Speculoos-Flavored Protein Snacks](https://www.trendhunter.com/trends/trek-biscoff-protein-flapjack.md) - [Low-Sugar Protein Products](https://www.trendhunter.com/trends/trek.md) - [Cookie Butter Protein Bars](https://www.trendhunter.com/trends/trek-power-biscoff.md) - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Organic Plant-Based Protein Bars](https://www.trendhunter.com/trends/organic-plantbased-protein-bars.md) - [Protein-Rich Oat Flapjack Snacks](https://www.trendhunter.com/trends/warrior-raw-cookies-cream-flapjack.md) - [Soft-Baked Flapjack Snack Bars](https://www.trendhunter.com/trends/flapjack-oat-bars.md)