# Protein Drink Syrups Rich's Adds 15g of Protein per Pump to Coffee and Smoothie Orders By Adam Harrie | Written with AI assistance | Published 2026-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-drink-syrups References: [prnewswire](https://www.prnewswire.com/news-releases/richs-expands-beverage-innovation-portfolio-with-new-protein-syrup-302908065.html) & [richsusa](https://www.richsusa.com/resources/richs-protein-syrup-beverage-revenue/)  Rich's is expanding its beverage line with Rich's Beverage Solutions Protein Syrup, a drink add-in for foodservice operators that adds protein to existing coffee or smoothie orders without rebuilding the menu. Each pump delivers 15 grams of protein per ounce, giving restaurant teams a straightforward way to offer a functional upgrade in drinks they already serve. Because the concentrate is made with collagen peptides and amino acids, it blends into [hot lattes or frozen drinks](https://www.trendhunter.com/trends/protein-lattes-1) without off-notes or a gritty feel. It also stores at room temperature, so staff can keep it beside standard flavor pumps instead of using cooler space. Room-temperature storage and pump dispensing turn protein from a back-of-house prep item into a fast counter add-on. These features give restaurant operators a cleaner upsell path in [coffee and smoothie programs](https://www.trendhunter.com/trends/myprotein-protein-iced-coffee) by widening customization without extra mixing or refrigeration. Image Credit: Rich's ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 92% | Activity: 67% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Protein Add-in Customization:** Functional beverage personalization is shifting toward simple pump-based formats that let operators monetize wellness upgrades within existing drink routines. - **Shelf-stable Wellness Ingredients:** Room-temperature functional concentrates create openings for compact, low-waste ingredient systems that fit high-speed foodservice environments. - **Collagen-enhanced Beverages:** Collagen peptides are moving beyond beauty and supplement channels into mainstream coffee and smoothie formats with neutral taste and texture profiles. ### Sectors Adopting This - **Foodservice:** Restaurants and cafés can expand premium beverage options through operationally simple add-ons that avoid menu redesigns and complex preparation. - **Functional Beverages:** The category is increasingly defined by invisible nutrition boosts that integrate into familiar drinks without changing flavor, texture, or service flow. - **Coffee Shops:** Coffee retailers gain new margin potential from wellness-focused customization that functions like traditional flavor syrups at the counter. ## Related on Trend Hunter - [Self-Serve Protein Smoothies](https://www.trendhunter.com/trends/high-protein-dairy-drinks.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Hydrating Fruit-Forward Protein Drinks](https://www.trendhunter.com/trends/rebbl-clear-protein-beverage.md) - [Functional Coffee Beverages](https://www.trendhunter.com/trends/Functional-coffee-beverages.md) - [Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-drinks.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Cocktail-Inspired Protein Shots](https://www.trendhunter.com/trends/yummy-protein-shots.md) - [Ready-to-Drink Protein Supplements](https://www.trendhunter.com/trends/ryse-protein-shake.md) - [Protein-Rich Coffee Shakes](https://www.trendhunter.com/trends/super-coffee-protein.md)