# Protein-Enhanced Peanut Butters Whole Earth Protein Crunch Peanut Butter Has Pea Protein Pieces By Michael Hemsworth | Published 2024-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-crunch-peanut-butter References: [foodbev](https://www.foodbev.com/news/whole-earth-introduces-limited-edition-protein-enhanced-peanut-butter/) & [shop.wholeearthfoods](https://shop.wholeearthfoods.com)  [Whole Earth](https://www.trendhunter.com/trends/whole-earth-100-nuts) Protein Crunch Peanut Butter from the [Ecotone](https://www.trendhunter.com/trends/whole-earth-drizzler)-owned brand is a limited-edition product crafted with nutritional preferences and texture in mind. The peanut butter is formulated with whole roasted peanuts and no added sugar to give it a natural profile, while the incorporation of crispy pea protein pieces offers texture and additional protein. The product is thus reported to have 10% more protein than regular crunchy peanut butters to give it a competitive nutritional edge over the competition. Shoppers in the UK can pick up the product at [Morrisons](https://www.trendhunter.com/trends/ritter-sport-roasted-peanut) in 340-gram jars for £3.99. Brand Controller Nicola Turner spoke on the Whole Earth Protein Crunch Peanut Butter saying, "While two-thirds of shoppers understand the benefits of eating more protein, peanut butter is still considered more of a treat…Great starts to the day begin with a breakfast that delivers both high protein and fibre and no sugar – which is just what you get with Whole Earth Protein Crunch.” ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 46% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-enhanced Products:** A rising trend in incorporating protein into food products to cater to health-conscious consumers looking for added nutritional benefits. - **Texture-infused Foods:** An emerging trend focusing on creating unique textures in foods by incorporating innovative ingredients like pea protein pieces. - **Competitive Nutritional Edge:** An evolving trend in the food industry to differentiate products by offering higher protein content compared to traditional options. ### Where This Applies - **Food & Beverage:** Opportunities for food companies to develop protein-fortified products that appeal to health-conscious consumers seeking added nutritional value. - **Health & Wellness:** Innovative possibilities for wellness brands to explore incorporating unique textures and higher protein content in their offerings to meet consumer demands. - **Retail & Grocery:** Potential disruptions in the grocery sector by stocking products that offer competitive nutritional advantages over traditional options, catering to changing consumer preferences. ## Related on Trend Hunter - [Whey-Boosted Peanut Butters](https://www.trendhunter.com/trends/fitcream.md) - [Free-From Peanut Butter Ranges](https://www.trendhunter.com/trends/whole-earth-100-nuts.md) - [Nutty High-Protein Oats](https://www.trendhunter.com/trends/quaker-protein-peanut-butter.md) - [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md) - [Protein-Rich Granolas](https://www.trendhunter.com/trends/natures-path-love-crunch-granola.md) - [Squeezable Bottled Peanut Butters](https://www.trendhunter.com/trends/whole-earth-drizzler.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Protein Peanut Butters](https://www.trendhunter.com/trends/protein-peanut-butter.md) - [Breakfast-Themed Protein Snacks](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack.md)