# Ice Cream-Flavored Protein Crisps BSN Collaborated with Cold Stone Creamery on Protein Products By Laura McQuarrie | Published 2019-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-crisp References: [prnewswire](https://www.prnewswire.com/news-releases/bsn-introduces-latest-collaboration-with-cold-stone-creamery-protein-crisp-in-popular-signature-creations-flavors-300834247.html) & [gobsn](https://www.gobsn.com/en-us/products) Bio-Engineered Supplements and Nutrition (BSN) teamed up with [Cold Stone Creamery](https://www.trendhunter.com/trends/cold-stone-creamery-1) to create new [Protein Crisp bar flavors](https://www.trendhunter.com/trends/barebells) inspired by the super-premium ice cream brand's Signature Creations. These new varieties include Protein Crisp bars in Mint Mint Chocolate Chocolate Chip and Birthday Cake Remix flavors. These ready-to-eat Protein Crisp Cold Stone Creamery flavors are indulgent, thanks to their ice cream-inspired flavors, but also nourishing, as each bar contains 20 grams of high-quality protein. Last year, BSN and Cold Stone Creamery collaborated for the first time by introducing ice cream-inspired flavors for BSN's SYNTHA-6 protein powder. According to Kris Gerulski, marketing director for BSN North America, "Some may consider the pairing of a fitness nutrition brand and a super-premium ice cream a surprise. BSN takes pride in this kind of unexpected, innovative approach and earning the spotlight for our extraordinary commitment to taste." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 29% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-infused Indulgence:** Opportunity for creating protein-infused products that provide indulgent flavors while still offering nutritional benefits. - **Collaborative Branding:** Potential for collaborations between fitness nutrition brands and indulgent food brands to create unique, cross-category products. - **Ice Cream-inspired Protein:** Rising trend of incorporating ice cream flavors into protein products, offering consumers a guilt-free way to enjoy their favorite treats. ### Who This Affects Most - **Sports Nutrition:** Opportunity for sports nutrition brands to expand their product range by incorporating indulgent flavors inspired by popular food brands. - **Confectionery:** Potential for confectionery brands to enter the protein product market by creating ice cream-inspired protein bars and snacks. - **Collaborative Marketing:** Growing industry of collaborative marketing between brands, enabling companies to leverage each other's customer base and create innovative products. ## Related on Trend Hunter - [Ice Cream Protein Bars](https://www.trendhunter.com/trends/ice-cream-protein-bars.md) - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Low-Sugar Protein Bars](https://www.trendhunter.com/trends/creamy-crisp.md) - [Ice Cream-Flavored Protein Shakes](https://www.trendhunter.com/trends/barebells-cookies-cream.md) - [Cookie-Themed Ice Cream Menus](https://www.trendhunter.com/trends/cold-stone-creamery-summer-treats.md) - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Ice Cream-Inspired Snack Bars](https://www.trendhunter.com/trends/clif-bar-cookies-crme.md) - [Dessert-Inspired Protein Bars](https://www.trendhunter.com/trends/think-high-protein-protein-bars.md) - [Dessert-Flavored Nutrition Bars](https://www.trendhunter.com/trends/metrx-big-100.md)