# Adaptogenic Protein Creamers Laird Superfood Protein Creamer Features a Performance Mushroom Blend By Laura McQuarrie | Published 2024-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-creamer References: [linkedin](https://www.linkedin.com/posts/laird-superfood_lairdsuperfood-newproductlaunch-activity-7193356870856708096-bpMj) & [lairdsuperfood](https://lairdsuperfood.com/collections/all/products/protein-creamer)  A high-protein creamer is an effortless enhancement to a morning coffee routine that stacks benefits for a nutritious start to the day, and [Laird Superfood](https://www.trendhunter.com/trends/protein-coffee1) offers a first-of-its-kind Protein Creamer that's vegan and packed with adaptogenic properties. Ready to be scooped into coffee or tea, the Laird Superfood Protein Creamer is dense with plant-based superfoods, including a proprietary mix of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, and the brand's [Performance Mushroom Blend](https://www.trendhunter.com/trends/four-sigmatic). "Laird Superfood is excited to be the first-to-market with a [plant-based protein coffee creamer](https://www.trendhunter.com/trends/javvy-protein-creamer) that's made from only clean ingredients that consumers can recognize by name," said Jason Vieth, CEO of Laird Superfood. This superfood coffee creamer supports active lifestyles and doubles as a source of zinc, manganese, copper, phosphorus, iron, calcium and magnesium. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 52% | Activity: 56% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Adaptogenic Superfoods:** Adaptogenic superfoods are being incorporated into everyday products to enhance wellness routines with additional health benefits. - **Plant-based Creamers:** Plant-based creamers are gaining traction as consumers seek dairy alternatives enriched with nutritional benefits. - **Functional Beverages:** Functional beverages that offer added health benefits are becoming popular as consumers look to optimize their daily nutrition. ### Industries Being Reshaped - **Health and Wellness:** The health and wellness industry is expanding its offerings with innovative products that support active and healthy lifestyles. - **Plant-based Foods:** The plant-based foods industry is evolving with new, nutrient-dense products that cater to health-conscious consumers. - **Beverage Industry:** The beverage industry is diversifying by including functional ingredients to meet the growing demand for health-boosting drinks. ## Related on Trend Hunter - [Mushroom-Enhanced Protein Coffee Collections](https://www.trendhunter.com/trends/protein-coffee1.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Mushroom-Fueled Functional Creamers](https://www.trendhunter.com/trends/functional-creamers.md) - [Collagen Mushroom Creamers](https://www.trendhunter.com/trends/vanilla-vitality-blend-coffee-creamer.md) - [Functional Creamers](https://www.trendhunter.com/trends/functional-creamer.md) - [Functional Mushroom Latte Mixes](https://www.trendhunter.com/trends/superfood-instant-latte.md) - [Protein Coffee Creamers](https://www.trendhunter.com/trends/nurri-protein-creamer.md) - [Multi-Serve Plant-Based Creamers](https://www.trendhunter.com/trends/laird-superfood-creamer.md) - [Mushroom-Powered Dietary Supplements](https://www.trendhunter.com/trends/organic-performance-mushrooms.md)