# RTD Protein Cold Brew Lattes Healthee's Ready-To-Drink Lattes Support Bones, Joints & More By Laura McQuarrie | Published 2025-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/protein-cold-brew-latte References: [berryondairy.blogspot](https://berryondairy.blogspot.com/2025/03/expo-west-2025-dairy-stole-show.html) & [healtheeusa](https://healtheeusa.com/)  Healthee's Protein Cold Brew Lattes are ready to sip straight from the can and share functional benefits pus decadent, dessert-like flavors with no added sugar. These stevia-sweetened drinks were shown at Expo West 2025, with the brand offering a look at varieties like Bone Collagen (Sea Salt Caramel,) Joint Collagen (Chocolate,) and Skin, Hair & Nails Collagen (French Vanilla.) These Protein Cold Brew Lattes are made with micellular casein isolate and [bioactive collagen peptides](https://www.trendhunter.com/trends/collagen-protein-shake), and an eight-ounce can contains 70 calories and 15 grams of protein. These collagen lattes offer convenient, flavor-focused alternatives to powdery drink mixes and [chalky protein bars](https://www.trendhunter.com/trends/refuel-protein-bar), making it easy for health-conscious consumers to support their wellness goals on the go. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 67% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Functional RTD Beverages:** Incorporating bioactive ingredients like collagen into ready-to-drink formats delivers health benefits while catering to convenience-driven consumers. - **Stevia-sweetened Innovations:** Using natural sweeteners such as stevia aligns with the growing demand for products that are low in sugar yet still offer indulgent flavors. - **Protein-enriched Lattes:** Blending protein with popular coffee drinks creates unique product offerings that appeal to those seeking both energy and nutritional support. ### Industries Being Reshaped - **Health & Wellness Beverages:** The integration of functional ingredients in beverages addresses consumers' evolving preferences for products that promote holistic health. - **Natural Sweeteners:** The rise of clean-label products drives innovation in sweetener alternatives that provide sweetness without compromising health standards. - **Protein Supplements:** The expansion of protein options into convenient beverage formats provides alternatives to traditional supplement forms for active lifestyles. ## Related on Trend Hunter - [Ready-to-Drink Protein Lattes](https://www.trendhunter.com/trends/wandering-bear-cold-brew-lattes.md) - [RTD Protein-Infused Coffees](https://www.trendhunter.com/trends/protein-vanilla-almond-latte.md) - [Customizable Protein Beverages](https://www.trendhunter.com/trends/cold-foam-drinks.md) - [Protein-Rich Cold Brew Coffees](https://www.trendhunter.com/trends/prs-protein-coffee.md) - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Protein-Rich Latte Mixes](https://www.trendhunter.com/trends/protein-instant-latte.md) - [Energy-Boosting Protein Drinks](https://www.trendhunter.com/trends/rebbl-awake-protein.md) - [Multi-Benefit Protein Beverages](https://www.trendhunter.com/trends/clear-protein-refreshers.md) - [Protein-Packed Lattes](https://www.trendhunter.com/trends/vitality-menu.md)